Project Case Studies


Outdated CRM made it difficult to manage complex stakeholder relationships across quotes and renewals.

Complexvariations made it difficult for customers to find the right product quickly.

Lack of trustworthy custody and environmental data led to spoilage, disputes and compliance risk.

The website lacked a structured flow to move visitors from interest to booking.


Web enquiries were isolated from onboarding systems, slowing recruitment and creating data gaps.


Traffic was increasing, but conversions weren’t keeping pace due to unclear user journeys.

Crypto-style wallets created too much friction for customers, limiting adoption and everyday use.

Staff wasted time searching across disconnected systems, leading to poor utilisation and inconsistent answers.

Inconsistent deployments, high cloud costs and poor governance made scaling AI agents impossible.

Clinical staff were burdened with admin tasks that pulled focus away from patient care.


Lack of structured post-sale communication weakened customer relationships and renewals.

The site lacked educational content to support buyers researching IT leasing options.

Users didn’t understand the new compliance category, making the product hard to find or pitch.

Manually uploading leasing offers slowed operations and delayed pricing updates.

Manual tools and legacy processes couldn’t keep up with rapid business growth.
Manual onboarding and governance checks created delays and operational risk.

Email campaigns weren’t landing—key customers still preferred offline communication.

Inconsistent inventory across sites caused stockouts, overstocks and costly reconciliations.

The website had almost no search presence for key treatments, limiting patient reach.



Lack of visual consistency limited customer confidence and market recognition.

Shift allocation required manual data gathering across skills, geography and availability.

Shift allocation relied on human memory, leading to inconsistent and inefficient deployment.

Availability was gathered via calls, texts and emails, causing delays and inconsistent data.

Illiquid assets were costly to monetise, slow to onboard investors, and lacked secondary liquidity.

The business had no infrastructure to support rapid franchise onboarding or operational consistency.

Customers couldn’t navigate complex leasing options or vehicle combinations confidently.

Employer-linked users saw generic portals, weakening trust and lowering engagement.

Payroll required pulling data from multiple systems, leading to slow and error-prone calculations.


Lack of buyer focus and content left the brand invisible online and misaligned to customer needs.

Clinic experienced a low number of repeat visits and long-term customer engagement.

Siloed systems disrupted the sales-to-operations workflow and caused delays.

The website couldn’t generate dynamic pricing for complex leasing bundles.

Leadership had no real-time view of performance across clinics or departments.

The site ranked for zero high-intent leasing keywords in a competitive B2B market.

High ticket volumes and slow handling times overwhelmed support teams and hurt customer experience.

The brand wasn’t clearly differentiated in a competitive tech leasing market.

Critical candidate information wasn’t searchable, slowing recruitment and planning.

Leads from multiple marketing channels weren’t tracked centrally, slowing follow-up and hurting conversions.

The brand was tied to the founder, limiting scalability and future growth potential.

The site spoke like a B2C brand, attracting the wrong audience and limiting B2B conversions.

The platform couldn’t handle traffic surges, limiting marketing reach and growth potential.

Traditional KYC required repeated document checks, causing high costs and abandonment.

Users didn’t understand the compliance requirement or why the product was necessary.

Manual job variations from the field took weeks to reach accounts, delaying billing.

The clinic didn’t appear for high-intent local searches despite having physical clinics.

The website lacked data-driven optimisation across key conversion pathways.

Regulation-driven keyword trends were unstable, making search visibility unpredictable.



Generic software couldn’t support the complex workflows required in the surfacing and infrastructure sector.

The old website couldn’t integrate fleet or pricing systems, limiting digital functionality.

Remote assessments were unreliable due to poor-quality photos and inconsistent triage decisions.

All users saw generic content, regardless of employer affiliation or deal eligibility.

The application process was split across multiple tools, slowing users and causing drop-off.

An offline-only business struggled to reach customers when market conditions shifted.

An outdated, non-optimised website prevented the business from appearing in search or competing with larger firms.

Inconsistent branding between online and offline materials weakened customer trust and recognition.

A generic brand failed to build credibility in a trust-heavy compliance market.

Users had no guided flow from initial interest through to booking, causing lead loss.

Poor local search visibility limited reach against larger, national competitors.

Users couldn’t easily configure or explore tailored product packages online.

Disjointed spreadsheet rotas caused errors, duplication and heavy admin workload.

Manual quote and renewal processes slowed sales and created operational bottlenecks.

Manual checks slowed quoting, reducing conversion speed and increasing admin workload.

Customers couldn’t get instant hire quotes or live pricing, causing high drop-off rates.

The brand was recognised locally but had no visibility or identity beyond its immediate market.

The old website wasn’t mobile-friendly and lacked the structure needed to convert visitors.


The brand lacked local presence and emotional connection with its audience.

Supplier onboarding required heavy configuration, slowing down partnership growth.

The old website wasn’t commerce-ready, hard to update, and poor on mobile.

The brand had no keyword rankings, leaving it invisible to search-driven customers.

Orders were manually handled across multiple systems, causing delays and errors.

Manual contract review was slow, inconsistent, and prone to missed obligations and risks.

Manual outreach didn’t scale, while templated blasts delivered poor engagement and compliance risk.

Manual delivery updates slowed fulfilment and created inconsistent customer communication.

Single-agent responses broke down on complex, multi-domain queries, risking incorrect or contradictory guidance.

Lack of real-time visibility and communication slowed decision-making and coordination.

The website wasn’t designed to turn visitors into customers effectively.

Even as an HMRC-recognised solution, the brand wasn’t perceived as a trusted authority.

A poor on-site experience and clunky search reduced product findability and conversions.

Finance teams had to reconcile on-chain events manually, causing errors and slow audits.

Manual quote creation required checking multiple systems and slowed down applications.

Customers couldn’t view finance options across lenders without manual intervention.

Users lacked awareness of compliance needs and confidence in software compatibility.

Planners couldn’t see staff updates or cancellations in real time, causing delays and coverage issues.

Product teams struggled with costly, inconsistent integrations across multiple blockchains.



Executive reports were slow to produce, often outdated, and required heavy manual assembly.

Website content didn’t reflect services, locations, or FAQs that potential clients were searching for.

KYB checks were slow, manual and repetitive, delaying contracts and increasing legal risk.

Equipment issues were only discovered after failure, causing delays and costly downtime.
Battle-Tested Approaches for Bold Goals
