Drip-Feed Email Campaign to Maintain Client Engagement
The Problem
As a specialist insurer in the residential block sector, the client had little consistency in how it maintained communication with customers between purchase and renewal. Without structured post-sale engagement, brand connection faded, and clients were more likely to lapse or disengage before their next renewal cycle.
The Solution
One of our digital squads implemented an automated, drip-feed email campaign tied directly to each customer’s renewal timeline and CRM activity. The communications were personalised, informative, and designed to maintain brand presence—building a continuous relationship with the customer beyond the transaction.
The Impact
- Improved customer retention through proactive, regular engagement
- Increased renewal rates driven by well-timed and relevant messaging
- Strengthened brand loyalty through consistent, value-driven touchpoints
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