Aligning Inconsistent Branding with a Unified Digital and Print Design

The Problem

The client, a specialist insurer for residential blocks and property portfolios, had a fragmented brand experience. Visual identity, tone of voice, and messaging varied between digital channels, printed documents, and offline marketing materials—creating a disconnect that weakened recognition, trust, and alignment with the company’s premium positioning.

The Solution

One of our digital squads delivered a cohesive brand refresh applied consistently across the website, print assets, and digital communications. This included unified design standards, aligned messaging, and a brand toolkit to ensure ongoing consistency across all customer touchpoints.