Fixing Static Pricing Limitations with a Dynamic Leasing Calculator for Custom Hardware Bundles
The Problem
As a business-focused IT equipment leasing provider, the company offered highly configurable hardware bundles — from laptops and peripherals to full device-as-a-service packages. However, the website could only display static prices, meaning any variation in hardware, quantity, or lease terms required manual quoting. This slowed down sales, frustrated users who expected instant pricing, and increased the workload on the internal team.
The Solution
One of our digital squads built a headless WordPress frontend integrated with a dynamic pricing engine. This allowed users to adjust product configurations, lease durations, quantities and add-ons in real time. Users could model different leasing scenarios instantly, giving them transparent pricing without needing to contact sales for every variation.
The Impact
- 3× increase in website conversion rate
- Reduced internal admin time on manual quote creation
- Faster quote-to-order cycles across the full leasing funnel
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Lead Generation & Conversion
The website lacked data-driven optimisation across key conversion pathways.
Users couldn’t easily configure or explore tailored product packages online.
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