Fixing an Undefined Digital Funnel with a Conversion-Focused Booking Journey
The Problem
A cosmetic aesthetics clinic was attracting website visitors but had no structured digital journey to guide them from initial interest to making a booking. Without a defined acquisition funnel, potential customers dropped off before enquiring—limiting lead generation and making acquisition costs higher than necessary.
The Solution
One of our digital squads designed and implemented a conversion-focused funnel. This included creating high-impact landing pages, strategic form captures, and clear booking prompts throughout the user journey—ensuring multiple touchpoints for lead capture and reducing drop-off.
The Impact
- Increased lead capture across multiple stages of the customer journey
- Higher conversion rate per visitor
- Reduced cost per lead through improved efficiency
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