Fixing an Outdated, Non-Commerce Website with a Mobile-First, Conversion-Optimised Build
The Problem
A specialist lifting equipment supplier was relying on an outdated website that wasn’t commerce-enabled, lacked intuitive navigation, and performed poorly on mobile devices. The platform was also difficult for internal teams to update, slowing product management and limiting the business’s ability to adapt quickly online. These issues created friction for users and blocked the move toward scalable e-commerce growth.
The Solution
One of our digital squads built a mobile-first, conversion-optimised website with intuitive navigation and a user-friendly CMS. The new design improved browsing, made product exploration straightforward, and enabled the internal team to manage products and content independently without technical intervention.
The Impact
- Improved usability and mobile performance across the entire site
- Enabled seamless product management and faster updates
- Increased time-on-site and overall customer engagement
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Digital Presence & Visibility
The brand wasn’t clearly differentiated in a competitive tech leasing market.
The site spoke like a B2C brand, attracting the wrong audience and limiting B2B conversions.
The site ranked for zero high-intent leasing keywords in a competitive B2B market.
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