Fixing Low Organic Visibility with a National + Local SEO Strategy for B2B Leasing

The Problem

The company is a specialist IT-equipment leasing provider serving SMEs, fast-growth teams, and larger multi-site organisations. Despite operating in a highly competitive market, their website had no visibility for commercial leasing keywords, ranking for none of the high-intent terms used by business buyers. With no organic footprint — locally or nationally — the brand struggled to attract quality inbound leads, relying heavily on paid activity that wasn’t sustainable or scalable.

The Solution

One of our digital squads delivered a layered SEO strategy combining local optimisation with a national authority-building programme. This included restructuring category and service pages, improving metadata around leasing terminology, creating high-intent content hubs, and strengthening technical foundations to support long-term rankings. The result was a search framework capable of competing against established national leasing providers.