Fixing an Undefined Acquisition Funnel with a Structured, Conversion-Focused Patient Journey

The Problem

The clinic attracted a steady stream of website visitors, but the digital journey lacked structure. Users browsed treatment pages without clear next steps, resulting in drop-offs before they reached the enquiry or booking stage. With no defined acquisition funnel — and limited CTAs or conversion points — the site struggled to convert high-intent traffic into paying patients. This led to inefficient spend across marketing channels and unnecessarily high cost per lead.

The Solution

One of our digital squads designed a clear, conversion-optimised funnel that guided users from awareness through to booking. This included high-intent landing pages, strategically placed form captures, persistent booking prompts, and structured pathways tailored to different treatments. The redesigned funnel made it easy for users to take action at multiple touchpoints while ensuring the clinic maximised value from its existing traffic.