Fixing Low Visibility with a Multi-Page, Audience-Focused Website Structure
The Problem
The original website consisted of a single page with no meaningful structure to support user journeys, topic relevance or search visibility. With all content compressed into one screen, different audience types couldn’t navigate to information relevant to their needs. Search engines had no pages to index, no topical depth to interpret and no clarity on the product’s value or use cases. As a result, the site had very low engagement and virtually no organic presence.
The Solution
One of our digital squads designed and launched a modern, multi-page website built around clear audience segments and use cases. The new structure separated features, benefits, compliance guidance, pricing, FAQs and onboarding support into dedicated, search-optimised pages. Each section aligned to user intent, creating intuitive pathways for different customer profiles while providing search engines with the semantic depth needed to index and rank the site effectively.
The Impact
- Increased engagement and dwell time due to clearer, more relevant user journeys
- Higher keyword indexing across themed topic clusters
- Stronger alignment with searcher intent, improving organic acquisition
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