Social Media Marketing Agency Birmingham

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Social Media Marketing Process
Social Media Marketing

Social Media Marketing & Branding - done right

You’re busy building your business, focusing on what you enjoy - let our social media marketing company take care of your content creation. With some of the most rapidly changing marketing channels, social media platforms are the perfect opportunity to talk to existing and prospective customers.

But if done in wrong way, your businesses might miss out on understanding the true potential it can bring. Only getting one like here, one follow there and want to find out where you’re going wrong with your social media marketing plan? You might be on the wrong channel, not creating engaging content or simply not posting at the correct times of the day – Whatever it takes to improve your social media marketing and branding, Creative Ideaz will.

Social Media Facts

Did you know?

Social Media Strategy

Key Strategic Elements to Social Media Marketing Success

Now knowing the benefits of social media for your business – What is next?  Creative Ideaz will take your brand on a social media marketing and branding journey from understanding your target audience, to creating targeted content that will attract new and existing customers. As a social media marketing agency in Birmingham, our process starts with a strategy detailing how we will create a successful social media campaign for your business.

Our experts have the tools and knowledge to reach your target audience and improve engagement through several channels including Facebook, Instagram, LinkedIn and much more!

Target Audience Segmentation

Everybody is not your customer

Strategically, our social media marketing agency will research into your ideal customer. As the phrase goes, ‘Put yourself in my shoes’ – By doing so, we see a whole new perspective in what users want to see from you. We ask you - What will make them follow your page?  Will they want to share content with their friends? Are they on Facebook but not Instagram? Effective persona development allows us to make a social media marketing plan that we know will work. 

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Social Media Strategy

You can buy likes, but not hearts

A compelling content strategy to post on your social media marketing. Is all you need. Nowadays campaigns need to be in the customer-first mindset that encourages conversations and targets reach.

Identify the goals of your social media campaign. Is it customer service or sales? We will carefully look at the different metrics along the consumer path to purchase: awareness, consideration, preference, purchase and loyalty.

From this, we can create a social media strategy that uses the best channels to promote your brand, targets your audiences touch-points, and ensures ongoing success.

Social Media Audit

Content is Fire. Social Media is Gasoline

Do you already have a social media page? If so, that’s a good start! We will analyse your current presence and level of engagement. It may be that you already have a small following who want to see more!
Our thorough social media marketing audit will look at every element of your current social media status and this will make the foundation of our content creation phase. If you don’t have any social media accounts, not to worry this is the perfect blank canvas we need.

Relevant, Compelling Content

Sell-sell-sell sales methods simply don’t work on social media

There are different campaigns which allow you to be relevant in real time which include: “big moments” that are planned to raise broad awareness, regularly scheduled content that is “pushed” at your target audience and content that “pulls” the user keeping them engaged.

But before this, a social media marketing plan will be made. We start with a content calendar and plan for all types of content; always have the consumer in mind. For any content created, whether that’s info graphs, copy or blog posts, we will keyword-optimise it all.

Syndication of Content

Entertain. Educate. Enlighten.

Posting on social media is the easy part, right? The key to maintaining publication is considering whether you’re posting at the right time. Creative Ideaz will research into what the best time your audience are active, where they are and what days of the week.  
All posts are planned months in advance and scheduled to post on a specific day and time. This ensures everything we do has the consumer in mind. We will not just post content for the sake of it, because it can create a tone-deaf brand, ending in losing audience and customers.

Knowing how the website currently performs, we know how to optimise it. This may be to add fresh content, create better calls to actions, update old statistics and add new landing pages. Working in partnership with our clients is important to us to develop the best persona based content for each stage of the conversion funnel: Awareness, interest, consideration and conversion.

Ensure Ongoing Success

A Successful Social Media Campaign

As your dedicated social media marketing agency, we are committed to maximising your business’ potential. We will regularly review your social media results from the level of engagement you are receiving including clicks, likes, mentions and shares to the changes in your demographics. Creative Ideaz allow data to inform the next decisions in the strategy.

This is so the next content we create for you remains impactful. Our social media experts are on hand to implement different social media tactics in order to create a buzz on your page and have everyone amplifying your brand.

Harness the Power of Social Media Marketing

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