Project Case Studies

Staff wasted time searching across disconnected systems, leading to poor utilisation and inconsistent answers.

Availability was gathered via calls, texts and emails, causing delays and inconsistent data.


Inconsistent inventory across sites caused stockouts, overstocks and costly reconciliations.

The old website wasn’t mobile-friendly and lacked the structure needed to convert visitors.

Siloed systems disrupted the sales-to-operations workflow and caused delays.


Critical candidate information wasn’t searchable, slowing recruitment and planning.

Single-agent responses broke down on complex, multi-domain queries, risking incorrect or contradictory guidance.

Regulation-driven keyword trends were unstable, making search visibility unpredictable.

A poor on-site experience and clunky search reduced product findability and conversions.

Manual quote and renewal processes slowed sales and created operational bottlenecks.

Shift allocation required manual data gathering across skills, geography and availability.


Users didn’t understand the compliance requirement or why the product was necessary.

Planners couldn’t see staff updates or cancellations in real time, causing delays and coverage issues.

Users couldn’t easily configure or explore tailored product packages online.

Outdated CRM made it difficult to manage complex stakeholder relationships across quotes and renewals.

The brand was tied to the founder, limiting scalability and future growth potential.


Equipment issues were only discovered after failure, causing delays and costly downtime.

Even as an HMRC-recognised solution, the brand wasn’t perceived as a trusted authority.

Email campaigns weren’t landing—key customers still preferred offline communication.

Manual job variations from the field took weeks to reach accounts, delaying billing.

The application process was split across multiple tools, slowing users and causing drop-off.

Executive reports were slow to produce, often outdated, and required heavy manual assembly.

Manual contract review was slow, inconsistent, and prone to missed obligations and risks.

Inconsistent deployments, high cloud costs and poor governance made scaling AI agents impossible.


The brand wasn’t clearly differentiated in a competitive tech leasing market.

A generic brand failed to build credibility in a trust-heavy compliance market.

The site lacked educational content to support buyers researching IT leasing options.

Lack of buyer focus and content left the brand invisible online and misaligned to customer needs.

The platform couldn’t handle traffic surges, limiting marketing reach and growth potential.

Users didn’t understand the new compliance category, making the product hard to find or pitch.

Clinic experienced a low number of repeat visits and long-term customer engagement.

Remote assessments were unreliable due to poor-quality photos and inconsistent triage decisions.

The old website wasn’t commerce-ready, hard to update, and poor on mobile.

Manual checks slowed quoting, reducing conversion speed and increasing admin workload.

High ticket volumes and slow handling times overwhelmed support teams and hurt customer experience.

KYB checks were slow, manual and repetitive, delaying contracts and increasing legal risk.
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The website lacked a structured flow to move visitors from interest to booking.

Inconsistent branding between online and offline materials weakened customer trust and recognition.

The website wasn’t designed to turn visitors into customers effectively.

Product teams struggled with costly, inconsistent integrations across multiple blockchains.

The website lacked data-driven optimisation across key conversion pathways.

The business had no infrastructure to support rapid franchise onboarding or operational consistency.

Shift allocation relied on human memory, leading to inconsistent and inefficient deployment.

The website couldn’t generate dynamic pricing for complex leasing bundles.

Lack of real-time visibility and communication slowed decision-making and coordination.

An outdated, non-optimised website prevented the business from appearing in search or competing with larger firms.


The clinic didn’t appear for high-intent local searches despite having physical clinics.

Website content didn’t reflect services, locations, or FAQs that potential clients were searching for.

The website had almost no search presence for key treatments, limiting patient reach.

Poor local search visibility limited reach against larger, national competitors.

The site spoke like a B2C brand, attracting the wrong audience and limiting B2B conversions.


Disjointed spreadsheet rotas caused errors, duplication and heavy admin workload.

Customers couldn’t view finance options across lenders without manual intervention.


Clinical staff were burdened with admin tasks that pulled focus away from patient care.

Payroll required pulling data from multiple systems, leading to slow and error-prone calculations.

Web enquiries were isolated from onboarding systems, slowing recruitment and creating data gaps.

Manual outreach didn’t scale, while templated blasts delivered poor engagement and compliance risk.

Manually uploading leasing offers slowed operations and delayed pricing updates.

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Expanding into new markets required reworking systems and integrations each time.

Orders and stock data weren’t synchronised, causing overselling and manual reconciliation.

The old website couldn’t integrate fleet or pricing systems, limiting digital functionality.

Orders were manually handled across multiple systems, causing delays and errors.

Lack of structured post-sale communication weakened customer relationships and renewals.

Users lacked awareness of compliance needs and confidence in software compatibility.

Employer-linked users saw generic portals, weakening trust and lowering engagement.

An offline-only business struggled to reach customers when market conditions shifted.

Finance teams had to reconcile on-chain events manually, causing errors and slow audits.

A desktop-only website created friction for mobile users, limiting engagement and conversions.

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Operations teams had no single view of order and fulfilment status across regions.

Leads from multiple marketing channels weren’t tracked centrally, slowing follow-up and hurting conversions.

All users saw generic content, regardless of employer affiliation or deal eligibility.

Reliance on print ads left the business invisible in an increasingly digital market.

The site ranked for zero high-intent leasing keywords in a competitive B2B market.

Traffic was increasing, but conversions weren’t keeping pace due to unclear user journeys.

Leadership had no real-time view of performance across clinics or departments.

The brand lacked local presence and emotional connection with its audience.

Generic software couldn’t support the complex workflows required in the surfacing and infrastructure sector.

Customers couldn’t navigate complex leasing options or vehicle combinations confidently.

The website generated only 350 monthly visits and relied heavily on offline advertising.

Manual tools and legacy processes couldn’t keep up with rapid business growth.

Lack of visual consistency limited customer confidence and market recognition.


The brand had no keyword rankings, leaving it invisible to search-driven customers.

Users had no guided flow from initial interest through to booking, causing lead loss.


Manual quote creation required checking multiple systems and slowed down applications.

Supplier onboarding required heavy configuration, slowing down partnership growth.

Multiple country-specific logistics systems created fragmented fulfilment workflows.

Customers couldn’t get instant hire quotes or live pricing, causing high drop-off rates.
Battle-Tested Approaches for Bold Goals
