Project Case Studies

Lack of trustworthy custody and environmental data led to spoilage, disputes and compliance risk.

Staff wasted time searching across disconnected systems, leading to poor utilisation and inconsistent answers.

The business had no infrastructure to support rapid franchise onboarding or operational consistency.

Inconsistent branding between online and offline materials weakened customer trust and recognition.

Manual job variations from the field took weeks to reach accounts, delaying billing.

Crypto-style wallets created too much friction for customers, limiting adoption and everyday use.

The website couldn’t generate dynamic pricing for complex leasing bundles.

The site spoke like a B2C brand, attracting the wrong audience and limiting B2B conversions.

Generic software couldn’t support the complex workflows required in the surfacing and infrastructure sector.

The brand wasn’t clearly differentiated in a competitive tech leasing market.

The website had almost no search presence for key treatments, limiting patient reach.


All users saw generic content, regardless of employer affiliation or deal eligibility.



A generic brand failed to build credibility in a trust-heavy compliance market.


Users couldn’t easily configure or explore tailored product packages online.

Manual contract review was slow, inconsistent, and prone to missed obligations and risks.

Traditional KYC required repeated document checks, causing high costs and abandonment.

Payroll required pulling data from multiple systems, leading to slow and error-prone calculations.

Illiquid assets were costly to monetise, slow to onboard investors, and lacked secondary liquidity.

The website lacked a structured flow to move visitors from interest to booking.

An offline-only business struggled to reach customers when market conditions shifted.

Manual quote and renewal processes slowed sales and created operational bottlenecks.

Inconsistent deployments, high cloud costs and poor governance made scaling AI agents impossible.

The website generated only 350 monthly visits and relied heavily on offline advertising.

Manual outreach didn’t scale, while templated blasts delivered poor engagement and compliance risk.


Finance teams had to reconcile on-chain events manually, causing errors and slow audits.

Web enquiries were isolated from onboarding systems, slowing recruitment and creating data gaps.

The website lacked data-driven optimisation across key conversion pathways.

Manual onboarding and governance checks created delays and operational risk.

The old website wasn’t mobile-friendly and lacked the structure needed to convert visitors.

The site lacked educational content to support buyers researching IT leasing options.

A desktop-only website created friction for mobile users, limiting engagement and conversions.

Manual tools and legacy processes couldn’t keep up with rapid business growth.

The site ranked for zero high-intent leasing keywords in a competitive B2B market.

Inconsistent inventory across sites caused stockouts, overstocks and costly reconciliations.

Remote assessments were unreliable due to poor-quality photos and inconsistent triage decisions.

The website wasn’t designed to turn visitors into customers effectively.

Critical candidate information wasn’t searchable, slowing recruitment and planning.

Equipment issues were only discovered after failure, causing delays and costly downtime.

Outdated CRM made it difficult to manage complex stakeholder relationships across quotes and renewals.

Supplier onboarding required heavy configuration, slowing down partnership growth.

The clinic didn’t appear for high-intent local searches despite having physical clinics.

Email campaigns weren’t landing—key customers still preferred offline communication.

The brand lacked local presence and emotional connection with its audience.


Complexvariations made it difficult for customers to find the right product quickly.

The brand was recognised locally but had no visibility or identity beyond its immediate market.

Customers couldn’t view finance options across lenders without manual intervention.

Users had no guided flow from initial interest through to booking, causing lead loss.

Manually uploading leasing offers slowed operations and delayed pricing updates.

Customers couldn’t get instant hire quotes or live pricing, causing high drop-off rates.

An outdated, non-optimised website prevented the business from appearing in search or competing with larger firms.

The old website wasn’t commerce-ready, hard to update, and poor on mobile.

A poor on-site experience and clunky search reduced product findability and conversions.

Reliance on print ads left the business invisible in an increasingly digital market.

Clinical staff were burdened with admin tasks that pulled focus away from patient care.

Employer-linked users saw generic portals, weakening trust and lowering engagement.

Single-agent responses broke down on complex, multi-domain queries, risking incorrect or contradictory guidance.

The old website couldn’t integrate fleet or pricing systems, limiting digital functionality.

The application process was split across multiple tools, slowing users and causing drop-off.

Lack of real-time visibility and communication slowed decision-making and coordination.

Poor local search visibility limited reach against larger, national competitors.

KYB checks were slow, manual and repetitive, delaying contracts and increasing legal risk.


Lack of visual consistency limited customer confidence and market recognition.

Website content didn’t reflect services, locations, or FAQs that potential clients were searching for.

Disjointed spreadsheet rotas caused errors, duplication and heavy admin workload.

Leads from multiple marketing channels weren’t tracked centrally, slowing follow-up and hurting conversions.

Traffic was increasing, but conversions weren’t keeping pace due to unclear user journeys.

Executive reports were slow to produce, often outdated, and required heavy manual assembly.



Manual delivery updates slowed fulfilment and created inconsistent customer communication.

Planners couldn’t see staff updates or cancellations in real time, causing delays and coverage issues.

Shift allocation required manual data gathering across skills, geography and availability.

The brand had no keyword rankings, leaving it invisible to search-driven customers.

Users didn’t understand the new compliance category, making the product hard to find or pitch.


Regulation-driven keyword trends were unstable, making search visibility unpredictable.

High ticket volumes and slow handling times overwhelmed support teams and hurt customer experience.

Customers couldn’t navigate complex leasing options or vehicle combinations confidently.

Shift allocation relied on human memory, leading to inconsistent and inefficient deployment.

Manual quote creation required checking multiple systems and slowed down applications.

Availability was gathered via calls, texts and emails, causing delays and inconsistent data.

Orders were manually handled across multiple systems, causing delays and errors.

Product teams struggled with costly, inconsistent integrations across multiple blockchains.

Even as an HMRC-recognised solution, the brand wasn’t perceived as a trusted authority.



Users lacked awareness of compliance needs and confidence in software compatibility.

Users didn’t understand the compliance requirement or why the product was necessary.

Siloed systems disrupted the sales-to-operations workflow and caused delays.

The platform couldn’t handle traffic surges, limiting marketing reach and growth potential.

Lack of buyer focus and content left the brand invisible online and misaligned to customer needs.

Manual checks slowed quoting, reducing conversion speed and increasing admin workload.
Battle-Tested Approaches for Bold Goals
