Project Case Studies

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Implement AI

Staff wasted time searching across disconnected systems, leading to poor utilisation and inconsistent answers.

Running More Efficiently

Availability was gathered via calls, texts and emails, causing delays and inconsistent data.

Brand & Visual Identity

The legacy website felt outdated and wasn’t optimised for mobile users.

Implement Web3

Inconsistent inventory across sites caused stockouts, overstocks and costly reconciliations.

Lead Generation & Conversion

The old website wasn’t mobile-friendly and lacked the structure needed to convert visitors.

Running More Efficiently

Siloed systems disrupted the sales-to-operations workflow and caused delays.

Lead Generation & Conversion

The website attracted too many B2C users, diluting the sales funnel.

Running More Efficiently

Critical candidate information wasn’t searchable, slowing recruitment and planning.

Implement AI

Single-agent responses broke down on complex, multi-domain queries, risking incorrect or contradictory guidance.

Digital Presence & Visibility

Regulation-driven keyword trends were unstable, making search visibility unpredictable.

Lead Generation & Conversion

A poor on-site experience and clunky search reduced product findability and conversions.

Running More Efficiently

Manual quote and renewal processes slowed sales and created operational bottlenecks.

Running More Efficiently

Shift allocation required manual data gathering across skills, geography and availability.

Implement AI

Manual handoffs and slow approvals created bottlenecks that delayed SLAs and cashflow.

Content Strategy & Creation

Users didn’t understand the compliance requirement or why the product was necessary.

Running More Efficiently

Planners couldn’t see staff updates or cancellations in real time, causing delays and coverage issues.

Lead Generation & Conversion

Users couldn’t easily configure or explore tailored product packages online.

Build a Product

Outdated CRM made it difficult to manage complex stakeholder relationships across quotes and renewals.

Brand & Visual Identity

The brand was tied to the founder, limiting scalability and future growth potential.

Implement AI

Transforming Outbound Contact Management with AI‑Powered Outreach

Running More Efficiently

Equipment issues were only discovered after failure, causing delays and costly downtime.

Digital Presence & Visibility

Even as an HMRC-recognised solution, the brand wasn’t perceived as a trusted authority.

Digital Presence & Visibility

Email campaigns weren’t landing—key customers still preferred offline communication.

Running More Efficiently

Manual job variations from the field took weeks to reach accounts, delaying billing.

Lead Generation & Conversion

The application process was split across multiple tools, slowing users and causing drop-off.

Implement AI

Executive reports were slow to produce, often outdated, and required heavy manual assembly.

Implement AI

Manual contract review was slow, inconsistent, and prone to missed obligations and risks.

Implement AI

Inconsistent deployments, high cloud costs and poor governance made scaling AI agents impossible.

Implement Web3

Full KYC created drop-off, privacy concerns and weak trust signals for safety teams.

Digital Presence & Visibility

The brand wasn’t clearly differentiated in a competitive tech leasing market.

Brand & Visual Identity

A generic brand failed to build credibility in a trust-heavy compliance market.

Content Strategy & Creation

The site lacked educational content to support buyers researching IT leasing options.

Content Strategy & Creation

Lack of buyer focus and content left the brand invisible online and misaligned to customer needs.

Running More Efficiently

The platform couldn’t handle traffic surges, limiting marketing reach and growth potential.

Content Strategy & Creation

Users didn’t understand the new compliance category, making the product hard to find or pitch.

Customer Engagement & Retention

Clinic experienced a low number of repeat visits and long-term customer engagement.

Implement AI

Remote assessments were unreliable due to poor-quality photos and inconsistent triage decisions.

Digital Presence & Visibility

The old website wasn’t commerce-ready, hard to update, and poor on mobile.

Running More Efficiently

Manual checks slowed quoting, reducing conversion speed and increasing admin workload.

Implement AI

High ticket volumes and slow handling times overwhelmed support teams and hurt customer experience.

Implement Web3

KYB checks were slow, manual and repetitive, delaying contracts and increasing legal risk.

Running More Efficiently

API failures caused fulfilment delays and operational blind spots.

Lead Generation & Conversion

The website lacked a structured flow to move visitors from interest to booking.

Brand & Visual Identity

Inconsistent branding between online and offline materials weakened customer trust and recognition.

Lead Generation & Conversion

The website wasn’t designed to turn visitors into customers effectively.

Implement Web3

Product teams struggled with costly, inconsistent integrations across multiple blockchains.

Lead Generation & Conversion

The website lacked data-driven optimisation across key conversion pathways.

Running More Efficiently

The business had no infrastructure to support rapid franchise onboarding or operational consistency.

Running More Efficiently

Shift allocation relied on human memory, leading to inconsistent and inefficient deployment.

Lead Generation & Conversion

The website couldn’t generate dynamic pricing for complex leasing bundles.

Running More Efficiently

Lack of real-time visibility and communication slowed decision-making and coordination.

Digital Presence & Visibility

An outdated, non-optimised website prevented the business from appearing in search or competing with larger firms.

Implement AI

Embedding Expert Knowledge into AI for a Specialist Mechanical Services Provider

Digital Presence & Visibility

The clinic didn’t appear for high-intent local searches despite having physical clinics.

Content Strategy & Creation

Website content didn’t reflect services, locations, or FAQs that potential clients were searching for.

Digital Presence & Visibility

The website had almost no search presence for key treatments, limiting patient reach.

Digital Presence & Visibility

Poor local search visibility limited reach against larger, national competitors.

Digital Presence & Visibility

The site spoke like a B2C brand, attracting the wrong audience and limiting B2B conversions.

Build a Product

No structured way to reward repeat customers or incentivise loyalty.

Running More Efficiently

Disjointed spreadsheet rotas caused errors, duplication and heavy admin workload.

Running More Efficiently

Customers couldn’t view finance options across lenders without manual intervention.

Running More Efficiently

Manual scheduling created errors, inefficiencies, and heavy admin load.

Running More Efficiently

Clinical staff were burdened with admin tasks that pulled focus away from patient care.

Running More Efficiently

Payroll required pulling data from multiple systems, leading to slow and error-prone calculations.

Running More Efficiently

Web enquiries were isolated from onboarding systems, slowing recruitment and creating data gaps.

Implement AI

Manual outreach didn’t scale, while templated blasts delivered poor engagement and compliance risk.

Running More Efficiently

Manually uploading leasing offers slowed operations and delayed pricing updates.

Running More Efficiently

Fragmented planning across whiteboards caused delays and poor coordination.

Running More Efficiently

Expanding into new markets required reworking systems and integrations each time.

Running More Efficiently

Orders and stock data weren’t synchronised, causing overselling and manual reconciliation.

Build a Product

The old website couldn’t integrate fleet or pricing systems, limiting digital functionality.

Running More Efficiently

Orders were manually handled across multiple systems, causing delays and errors.

Customer Engagement & Retention

Lack of structured post-sale communication weakened customer relationships and renewals.

Content Strategy & Creation

Users lacked awareness of compliance needs and confidence in software compatibility.

Brand & Visual Identity

Employer-linked users saw generic portals, weakening trust and lowering engagement.

Digital Presence & Visibility

An offline-only business struggled to reach customers when market conditions shifted.

Implement Web3

Finance teams had to reconcile on-chain events manually, causing errors and slow audits.

Brand & Visual Identity

A desktop-only website created friction for mobile users, limiting engagement and conversions.

Content Strategy & Creation

A one-page website couldn’t support SEO or tailored user journeys.

Running More Efficiently

Operations teams had no single view of order and fulfilment status across regions.

Running More Efficiently

Leads from multiple marketing channels weren’t tracked centrally, slowing follow-up and hurting conversions.

Brand & Visual Identity

All users saw generic content, regardless of employer affiliation or deal eligibility.

Digital Presence & Visibility

Reliance on print ads left the business invisible in an increasingly digital market.

Digital Presence & Visibility

The site ranked for zero high-intent leasing keywords in a competitive B2B market.

Lead Generation & Conversion

Traffic was increasing, but conversions weren’t keeping pace due to unclear user journeys.

Running More Efficiently

Leadership had no real-time view of performance across clinics or departments.

Customer Engagement & Retention

The brand lacked local presence and emotional connection with its audience.

Running More Efficiently

Generic software couldn’t support the complex workflows required in the surfacing and infrastructure sector.

Lead Generation & Conversion

Customers couldn’t navigate complex leasing options or vehicle combinations confidently.

Digital Presence & Visibility

The website generated only 350 monthly visits and relied heavily on offline advertising.

Running More Efficiently

Manual tools and legacy processes couldn’t keep up with rapid business growth.

Brand & Visual Identity

Lack of visual consistency limited customer confidence and market recognition.

Build a Product

Manual lead handling slowed response times and reduced visibility across locations.

Digital Presence & Visibility

The brand had no keyword rankings, leaving it invisible to search-driven customers.

Lead Generation & Conversion

Users had no guided flow from initial interest through to booking, causing lead loss.

Implement Web3

Document-upload age checks caused abandonment, support overhead and PII risk.

Running More Efficiently

Manual quote creation required checking multiple systems and slowed down applications.

Running More Efficiently

Supplier onboarding required heavy configuration, slowing down partnership growth.

Running More Efficiently

Multiple country-specific logistics systems created fragmented fulfilment workflows.

Build a Product

Customers couldn’t get instant hire quotes or live pricing, causing high drop-off rates.

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