Fixing Low-Quality Lead Flow with Targeted B2B Acquisition Strategy
The Problem
The company specialises in IT leasing for businesses — yet the website attracted a large volume of irrelevant B2C leads. This diluted the funnel, increased qualification workload for the sales team, and reduced conversion efficiency. The root cause was misaligned targeting across organic content, paid campaigns and on-site messaging, which didn’t clearly position the service as business-only.
The Solution
One of our digital squads executed a B2B-focused acquisition strategy: refining buyer personas, adjusting keyword targeting, updating paid audience profiles, and reworking on-site messaging to speak directly to business pain points. This repositioning filtered out non-business users and strengthened appeal to the intended B2B audience.
The Impact
- Higher conversion rate per qualified lead
- Reduced sales effort per close
- Stronger inbound relevance from business users
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Lead Generation & Conversion
The website lacked data-driven optimisation across key conversion pathways.
Users couldn’t easily configure or explore tailored product packages online.
The website couldn’t generate dynamic pricing for complex leasing bundles.
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