Fixing Low-Quality Lead Flow with Targeted B2B Acquisition Strategy

The Problem

The company specialises in IT leasing for businesses — yet the website attracted a large volume of irrelevant B2C leads. This diluted the funnel, increased qualification workload for the sales team, and reduced conversion efficiency. The root cause was misaligned targeting across organic content, paid campaigns and on-site messaging, which didn’t clearly position the service as business-only.

The Solution

One of our digital squads executed a B2B-focused acquisition strategy: refining buyer personas, adjusting keyword targeting, updating paid audience profiles, and reworking on-site messaging to speak directly to business pain points. This repositioning filtered out non-business users and strengthened appeal to the intended B2B audience.