Rebranding an Underdeveloped Identity to Build Trust and Local Market Visibility

The Problem

A local vehicle hire company had little to no online product information and lacked visual consistency across its fleet and marketing assets. This underdeveloped brand presence limited customer confidence, weakened market recognition, and made it harder to stand out in a competitive local hire market.

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The Solution

One of our digital squads delivered a complete rebrand, including a robust set of brand guidelines, and applied the new visual identity consistently across more than 400 vehicles, marketing materials, and online channels. This created a unified and professional presence, reinforcing trust with customers.