Fixing an Outdated Website with a Modern, Mobile-First Design for B2B Leasing
The Problem
As a provider of IT equipment leasing solutions for businesses, the company needed to build confidence quickly with CFOs, IT directors and procurement teams. However, the existing website had an outdated visual design, slow loading times, and no mobile optimisation. This created a credibility gap, weakened the first impression for new visitors, and caused friction in key user journeys — especially for decision-makers browsing on mobile during research phases.
The Solution
One of our digital squads delivered a fully modernised, mobile-first website with a clean UI, intuitive navigation, and improved performance across all devices. The redesign emphasised clarity, speed and professionalism to match the expectations of B2B buyers. Visual hierarchy, layout, page structure and content presentation were refined to support smoother journeys and stronger trust from the outset.
The Impact
- Improved session duration and user engagement
- Higher trust and confidence for first-time visitors
- Increased mobile conversion rates
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