Fixing Thin Content Strategy with Targeted Educational Pages for B2B Leasing Needs
The Problem
As an IT equipment leasing provider supporting SMEs and larger organisations, the company needed to educate prospects on the value of leasing versus buying, cost predictability, lifecycle support and device management. However, the website offered very limited educational content, leaving buyers without answers to crucial decision-stage questions. This weakened SEO performance, reduced mid-funnel engagement and limited the brand’s role as a trusted advisor.
The Solution
One of our digital squads developed a structured content strategy, building a library of landing pages, comparison guides, and blog articles tailored to common decision-making queries. Content covered topics such as leasing benefits, product bundles, IT support value, cost-of-ownership insights, and device lifecycle management. This gave the brand stronger coverage across long-tail searches and clearer pathways for buyers evaluating their options.
The Impact
- Increased long-tail keyword traffic across key leasing topics
- Improved SEO authority and content depth
- Stronger middle-funnel engagement from better-informed prospects
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