Fixing the Lack of Online Booking and Live Pricing with a Dynamic Estimation System
The Problem
A local vehicle hire provider was losing potential customers because the website offered no way to get instant hire quotes or view real-time pricing. Without online booking or live estimates, users were forced to call or wait for manual responses—leading to high drop-off rates, slower conversions, and unnecessary workload for the team handling pricing enquiries.

The Solution
One of our digital squads implemented a dynamic pricing and estimation system that connected directly to live fleet data via third-party APIs. This enabled customers to receive instant, accurate hire quotes and check real-time pricing on their own. The new system reduced dependency on manual processes and created a smooth, self-service booking journey.

The Impact
- Significant reduction in manual quote handling
- Faster booking journeys through real-time self-service tools
- Higher online conversion rates due to instant pricing visibility
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Building a Product

The old website couldn’t integrate fleet or pricing systems, limiting digital functionality.

Manual lead handling slowed response times and reduced visibility across locations.

