Fixing Poor Organic Visibility Caused by an Outdated, Non-Optimised Website
The Problem
A nationwide surfacing and plant hire provider was struggling to generate organic leads because its website was outdated, poorly structured, and not optimised for search. Core services were buried, technical performance was weak, and the site lacked any meaningful SEO foundation. As a result, the company failed to appear for critical industry keywords and could not compete with larger firms in Google search, directly limiting inbound enquiries and visibility in the public-sector market.
The Solution
One of our digital squads rebuilt the website to clearly showcase core services, improve user experience, and meet modern technical standards. We then executed a high-intent SEO strategy, optimising key service pages and aligning the site with the search behaviour of industry buyers. This repositioned the business competitively in search and significantly increased discoverability.
The Impact
- Achieved Top 3 Google rankings across all core service terms
- Significant increase in inbound organic leads
- Strengthened competitiveness in public-sector bids and procurement
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