Transforming a Desktop-Only Website into a Mobile-First Booking Experience
The Problem
A local vehicle hire company was relying on a legacy desktop-only website that offered poor user experience on mobile devices. The lack of fleet visibility, difficult navigation, and limited booking functionality created friction for mobile users—blocking conversions and driving potential customers away in an increasingly mobile-driven market.
The Solution
One of our digital squads designed and developed a fully mobile-optimised, responsive website. The new platform provided seamless browsing, clear fleet presentation, and an intuitive booking process, ensuring an accessible experience for on-the-go customers.
The Impact
- Attracted 5,000+ monthly visitors across channels
- Increased mobile engagement and conversion rates
- Reduced bounce rate and improved time spent on site
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Brand & Visual Identity
The brand was tied to the founder, limiting scalability and future growth potential.
All users saw generic content, regardless of employer affiliation or deal eligibility.
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