Fixing Slow Fulfilment with an Automated Order-to-Dispatch Workflow

The Problem

As a high-volume international ecommerce retailer, the business relied on separate ecommerce, inventory and logistics systems that required manual handoffs between each stage of fulfilment. Orders needed human intervention to move from purchase to picking, packing and dispatch. This slowed processing times, introduced avoidable errors, and created bottlenecks during peak trading periods — directly impacting customer experience and operational efficiency.

The Solution

One of our digital squads implemented a fully automated, end-to-end order-to-dispatch workflow. Orders now flow seamlessly from the ecommerce platform into inventory and logistics systems without manual intervention. Each step is triggered automatically, ensuring accurate stock reservation, shipment creation and dispatch handover in real time.