Improving Conversions with Enhanced UX, Product Pages, and Real-Time Search
The Problem
A specialist lifting equipment supplier’s website created friction in the buying journey. Clunky search functionality forced customers to browse multiple pages manually, while dated product page layouts and unclear navigation made it harder to evaluate and purchase products. This led to lower session durations, reduced engagement, and fewer conversions.
The Solution
One of our digital squads carried out a conversion rate optimisation project that included integrating dynamic, predictive search for rapid product lookup, redesigning product page layouts for clarity, and improving overall site navigation. The new experience made it easier for customers to find, assess, and buy the right products quickly.
The Impact
- Improved product findability through predictive search
- Increased time on site and engagement with optimised layouts
- Higher direct-to-product conversions through a smoother UX
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Lead Generation & Conversion
The website lacked a structured flow to move visitors from interest to booking.
Complexvariations made it difficult for customers to find the right product quickly.
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