Fixing Slow, Manual Reporting with Automated AI-Generated Narratives

The Problem

Finance, marketing and operations teams were spending an excessive amount of time manually assembling executive reports. Analysts were stuck compiling screenshots, copying metrics between systems and writing narrative summaries instead of focusing on interpretation and insight. By the time reports were circulated, key data was often out of date, delaying decisions and reducing confidence in the information presented. The organisation needed a faster, more accurate and more scalable way to turn real-time data into concise, decision-ready narratives.

The Solution

One of our digital squads built an automated report generation system that converts real-time data into structured, action-oriented narratives. The platform connected directly to BI dashboards and data warehouses, while a RAG layer incorporated historical analyses and context. Using natural language generation, the system produced executive summaries, variance explanations, highlight reels and recommended actions enriched with embedded charts and evidence links. Reports could be generated on demand, scheduled, or expanded into deeper drill-downs, giving stakeholders both speed and clarity without manual effort.