Replacing Inflexible Off-the-Shelf Software with a Sector-Specific Operations System
The Problem
A nationwide surfacing and plant hire provider was relying on off-the-shelf software that simply wasn’t built for the complexity of infrastructure workflows. Generic tools lacked the flexibility and depth required to manage detailed planning, job variations, regulatory requirements, and plant coordination—forcing teams to work around limitations and compromising process integrity. As the business grew, these software constraints became a significant operational barrier.
The Solution
One of our digital squads designed a fully customised CRM and operations system built specifically for the organisation’s industry needs. Every workflow—from planning and plant allocation to job completion and performance tracking—was tailored to how the business operates. The system gave teams the capability and structure they needed without the compromises of generic software.
The Impact
- Full alignment between system features and industry-specific processes
- Higher user adoption due to intuitive, tailored workflows
- Preserved process integrity and operational control
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