Addressing Poor Search Visibility with a Targeted Content Strategy
The Problem
A nationwide aesthetics and hair restoration provider had a website with limited and generic content that did not reflect the full variety of services, multiple locations, or common questions prospective clients searched for online. This lack of targeted content reduced search visibility, limited topical authority, and weakened site engagement.
The Solution
One of our digital squads developed and executed a content strategy that included detailed service pages, location-specific content, targeted blogs, FAQs, and media features. This content was designed to address search intent, improve keyword coverage, and enhance the brand’s authority in the aesthetics and hair restoration space.
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The Impact
- Improved organic rankings across multiple treatments and locations
- Enhanced topical authority within the industry
- Increased site engagement and visitor-to-enquiry conversion
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Content Strategy & Creation
Users lacked awareness of compliance needs and confidence in software compatibility.
Lack of buyer focus and content left the brand invisible online and misaligned to customer needs.
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