Fixing Low Awareness and Compatibility Concerns with Educational Content
The Problem
A compliance software provider faced two major barriers to conversion. Many target users didn’t understand new compliance requirements or the need for the product, while others were unsure if the software was compatible with their existing systems. This uncertainty slowed the sales cycle, reduced trust, and limited trial signups.
The Solution
One of our digital squads created SEO-driven educational content, including “how-to” videos and guides, to explain compliance requirements and the product’s role in meeting them. We also added prominent compatibility messaging and visual cues—highlighting integrations, supported platforms, and HMRC recognition—to reassure potential customers and remove adoption barriers.
The Impact
- Shortened sales cycle by informing users earlier in the journey
- Increased engagement with key solution pages
- Reduced support queries by addressing common concerns upfront
- Higher trust and trial signups through clear compatibility messaging
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Lack of buyer focus and content left the brand invisible online and misaligned to customer needs.
Website content didn’t reflect services, locations, or FAQs that potential clients were searching for.
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