Fixing Slow Fulfilment Communication with Automated Post-Purchase Workflows

The Problem

A lifting equipment supplier relied on manual workflows to send delivery notifications and order updates. This slowed fulfilment communication, created inconsistencies for customers, and increased the number of support tickets from buyers chasing order status. As order volumes grew, the manual process became even harder to maintain without errors or delays.

The Solution

One of our digital squads integrated automated email responders and post-purchase communication flows directly into the Shopify backend. These workflows triggered timely delivery notifications, order updates, and status changes automatically—ensuring customers received consistent and transparent communication without manual intervention from the team.