Fixing Integration Limitations with a Flexible Webflow and API Architecture

The Problem

A local vehicle hire provider was constrained by a static website built on an outdated tech stack that couldn’t integrate third-party fleet, pricing, or management systems. This meant operational data couldn’t flow into the customer journey, preventing the business from offering live pricing, real-time availability, or automated booking logic. As the business expanded, these limitations increasingly held back digital growth and innovation.

The Solution

One of our digital squads rebuilt the site using Webflow for maximum design freedom, supported by custom-built APIs to integrate live pricing and fleet management data. This new architecture enabled business logic to run seamlessly online, connected internal systems to the user experience, and created a foundation that can grow as the business evolves.

The Impact

  • Seamless experience across systems and touchpoints
  • Ability to surface live pricing and availability online
  • Future-proofed digital infrastructure ready for ongoing innovation

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Building a Product

Building a Product

Customers couldn’t get instant hire quotes or live pricing, causing high drop-off rates.

Building a Product

Manual lead handling slowed response times and reduced visibility across locations.

Building a Product

No structured way to reward repeat customers or incentivise loyalty.

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