Fixing Offline Limitations with a Digital Go-to-Market Strategy and Shopify Store
The Problem
A specialist lifting equipment supplier relied entirely on in-person sales and traditional marketing, with no digital infrastructure in place. When market conditions shifted during the pandemic, buyer behaviour moved online almost overnight. With no e-commerce capability and no digital strategy, the business lost visibility, reach, and revenue opportunities, making it difficult to compete or serve customers effectively.
The Solution
One of our digital squads designed a complete digital go-to-market strategy and launched a fully functional Shopify e-commerce platform tailored to the brand’s product range and buyer needs. The solution enabled the business to sell nationwide, present its full inventory online, and operate with a scalable digital sales model for the first time.
The Impact
- Grew from £0 to £1M turnover in 18 months
- Expanded reach from local to national customers
- Enabled a scalable, resilient sales model resistant to market disruption
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Digital Presence & Visibility
The brand wasn’t clearly differentiated in a competitive tech leasing market.
The site spoke like a B2C brand, attracting the wrong audience and limiting B2B conversions.
The site ranked for zero high-intent leasing keywords in a competitive B2B market.
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