Solving Product Search Challenges with a Custom Product Builder
The Problem
A specialist lifting equipment supplier offered a wide range of products with multiple variations in size, weight capacity, and configuration. Customers often struggled to locate the correct product quickly, leading to frustration, high pre-sale enquiry volumes, and abandoned carts.
The Solution
One of our digital squads developed a custom product builder as part of the website redesign. This tool allowed customers to filter by dimensions, load limits, and other key specifications, helping them quickly find and configure the exact product they needed.
The Impact
- Faster product discovery and selection
- Reduced pre-sale enquiries by giving customers self-service tools
- Increased add-to-cart rates and overall conversion
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Lead Generation & Conversion
Lead Generation & Conversion
The website lacked data-driven optimisation across key conversion pathways.
Lead Generation & Conversion
Users couldn’t easily configure or explore tailored product packages online.
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