Growth Squads

Vertical coaching plus a proven growth stack, run by people who have built businesses in your sector.

Most agencies sell you marketing. We seat a sector-expert coaching council alongside our execution team, hold both sides to a published operating contract, and measure ourselves on conversion, not impressions.

Sector-specific. No sales call required.

The Model

Three parts.
One operating system for growth.

Most agencies sell you execution and call it strategy. We separated the judgement layer (the Council) from the execution layer (the Stack) and bound them together with a published contract (the Pledge). This is the architecture that makes the model travel from sector to sector, and the reason results compound rather than churn.

Step 1
Coaching Council

A small panel of sector-specific operators and specialists, embedded in your engagement. Judgement, accountability, and the standard your funnel has to honour.

Step 2
Growth Stack

Four execution layers - Visibility, Trust, Convert, Optimise - run weekly by a fractional squad. Repeatable, measured, sector-tuned.

Step 3
The Pledge

A published operating contract. Response SLA, weekly funnel hygiene, a conversion target by lead type. Both sides held to it.

Output
Results: Measurable, Attributable, Published.
01
The Coaching Council
The Coaching Council

What you actually get when you have sector coaches in your corner.

The Council is not a logo wall. It is a working panel of four sector operators who meet your business at the level of judgement that a marketing agency cannot reach. Here is who sits on a typical Council, what they do for you, and at what cadence.

Who sits on a Council

We draw from a roster of named experts across sectors and seat your Council based on your business shape. You meet your coaches before engagement starts.

Marketing copy sign-off before it goes live.

Your Regulatory Specialist reviews the landing-page copy and ad creative your Stack team produced, so you do not get pulled up by your governing body or quietly mislead a prospective customer.

Accountability when leads come in but do not convert.

Your Business Coach challenges you on response time, pricing, and the conversation script before letting your Stack team adjust the funnel. Often the answer is operational, not marketing.

Service-line moves that the funnel alone could not have surfaced.

Your Domain SME identifies that the high-value enquiry shape is shifting (for example, from one treatment type to another, or from one client size to another) and reshapes the funnel before the lagging metric catches up.

Strategic decisions priced against operator reality.

Your Strategic Advisor stress-tests an acquisition, a new site, or a partnership against your current capacity, cash position, and team. The Council is the room where you do not bluff.

02
The Growth Stack
The Growth Stack

What the execution half actually does, week by week.

Four layers, run by a fractional squad on a one-week sprint cadence. Each layer has its own activities, tools, deliverables, and the KPI it owns. By month three you should be able to point to each layer and know what moved.

03
The Pledge
The Pledge

A published operating contract. Both sides held accountable to it.

Most agency engagements run on goodwill and Friday emails. We replaced both with a contract that names what we owe you, what you owe us, and what good looks like for both sides. The Pledge is where the Council and Stack meet the real world.

What we commit to you
Response within a published SLA

A named owner for every lead and request. Tracked, reported, never quietly missed.

Weekly funnel tracker, every Friday

You always know on a Friday what changed, why, and what we are doing about it next week.

Transparency on what is and is not working

If a channel is underperforming, you hear it from us first - with a plan, not an excuse.

Council coaching access, as agreed

Weekly Business Coach review, monthly full Council, async channel access. No surprise downgrades.

What you commit to us
Response to enquiries within 4 hours, working hours

The fastest funnel in the world stalls if leads wait two days for you. This one is non-negotiable.

Weekly funnel review with your Business Coach

30 minutes. Cameras on. We optimise what works in the room, not over email.

Hold the agreed conversion target by lead type

If the target is consistently missed on your side, we re-scope before we keep spending.

Trust the Council on regulatory and clinical sign-off

If your sector specialist red-lines a piece of marketing, it does not go live.

Verticals

Nine sectors. One operating model.

The Coach plus Stack plus Pledge model is sector-agnostic by design. Each vertical has its own Council, its own regulatory shape, its own playbook. Click through to your sector for the full Council, the case studies, and a sector-specific Market Intel Report.

Dental & Medical

Sector lead: Sumit Kumar

Council fully seated. Strongest engagement data, most mature playbook.

Professional Services

Sector lead: TBC

Solicitors, accountants, consultancies. Council seating in progress.

Dental & Medical

Sector lead: Sumit Kumar

Council fully seated. Strongest engagement data, most mature playbook.

Dental & Medical

Sector lead: Sumit Kumar

Council fully seated. Strongest engagement data, most mature playbook.

Dental & Medical

Sector lead: Sumit Kumar

Council fully seated. Strongest engagement data, most mature playbook.

Dental & Medical

Sector lead: Sumit Kumar

Council fully seated. Strongest engagement data, most mature playbook.

Dental & Medical

Sector lead: Sumit Kumar

Council fully seated. Strongest engagement data, most mature playbook.

Dental & Medical

Sector lead: Sumit Kumar

Council fully seated. Strongest engagement data, most mature playbook.

Dental & Medical

Sector lead: Sumit Kumar

Council fully seated. Strongest engagement data, most mature playbook.

From the Founder

Growth strategies that align with how real businesses build trust.

Twenty years of running and scaling client businesses across digital and operations. The Council plus Stack model came from watching what worked across more than a hundred engagements, and codifying it into something other operators can buy without having to build it themselves.

Co-Founder of Creative Ideaz
Operating standards
Kash Sangha
  1. 20+ years experience
  2. Helped 100+ Local & National businesses grow
  3. Worked on compliance-driven campaigns

Practical insight from specialists and SME thought leaders, in partnership with Champion Speakers & Peer Advisory

Carl Jarvis
Strategic Marketing Advisor & Growth Specialist
Andy
Subject Matter Expert in Strategy
Kash
Co-Founder & Group Program Manager
Pete
Subject Matter Expert, Business Coach
Cheryl
Subject Matter Expert, Training Consultant
Kevin Moore
Subject Matter Expert: Pathway to Aesthetics
What Partners Say

Cross-sector proof of the operating model.

Trusted by local & nationwide brands
Greater Birmingham chamber of commerce
Este Medical Group Logo
MyGeex
Zeelsolutions logo
Cadbury Dental Logo
Greater Birmingham chamber of commerce
Este Medical Group Logo
MyGeex
Zeelsolutions logo
Cadbury Dental Logo

Get the Market Intel Report for your sector.

A diagnostic snapshot of your vertical and your immediate funnel position, worth £500. Useful even if we never speak. This is Stage 1 of how we work together: Market Intel Report → Business Case → Proposal. No commitment beyond Stage 1.

Delivered within 48 hours. No call required.

Thank you - your enquiry has been sent to our strategy team.

The next step is to book a short screenshare where we’ll walk you through everything. Book a time that suits you below and we’ll take it from there.
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