Fixing Poor Product Configuration UX with Interactive Package Building Tools
The Problem
As a provider of device leasing solutions for businesses, the company offered numerous configuration possibilities — devices, accessories, service tiers and quantities. However, product pages were static, limited in detail, and offered no interactivity, making it difficult for business buyers to understand what was possible. This caused confusion, unnecessary drop-offs, and fewer custom-configuration enquiries.
The Solution
One of our digital squads designed interactive product configuration features that let users build and adjust leasing packages directly in-browser. This included selectable components, real-time updates, and guided UX patterns that simplified complex decisions. Users could now explore bundles, adjust options, and move confidently toward an enquiry without friction.
The Impact
- Higher engagement across product pages
- Significant increase in add-to-cart actions and leasing enquiries
- Reduced mid-funnel drop-off due to clearer, more intuitive UX
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Lead Generation & Conversion
The website lacked data-driven optimisation across key conversion pathways.
The website couldn’t generate dynamic pricing for complex leasing bundles.
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