Fixing Poor Web3 Adoption with a Branded, Mainstream-Ready Mobile Wallet

The Problem

Brands and franchise networks needed a secure, branded wallet to hold customer credentials, membership tokens and payment instruments. But mainstream users found traditional crypto wallets confusing and risky, leading to low activation and poor engagement. Seed phrases, unfamiliar UX patterns and limited recovery options created heavy support loads and severely restricted adoption. Organisations also lacked the enterprise controls required to manage membership passes across franchise locations. A consumer-ready wallet experience was needed—secure, branded, seedless and integrated with familiar payment flows.

The Solution

One of our digital squads built a branded mobile wallet designed specifically for mainstream consumers rather than crypto natives. The wallet offered seedless onboarding using either custodial HSM-backed keys or delegated account abstraction, enabling users to get started without handling private keys directly.

Customers could store verifiable credentials, tokenised memberships and one-tap attestations, with QR/scan-to-pay support and fiat on/off ramps for easy transactions. Push notifications alerted users to membership events, renewals and credential updates. For franchisors, an enterprise admin layer enabled management of membership passes and customer entitlements across locations. Security was reinforced through audited key storage, biometric unlock and integrated recovery mechanisms to minimise support overhead.

The Impact

2–3× higher wallet activation and usage compared with web-only or crypto-native experiences
Increased conversion in loyalty and membership flows due to simplified onboarding
Reduced customer support burden thanks to built-in recovery options
Stronger franchisor insights and improved member retention metrics through enterprise visibility