Replacing Outdated Print Advertising with a Digital Marketing Strategy
The Problem
A local vehicle hire company relied heavily on traditional print advertising, including Yellow Pages, while competitors had already shifted their focus online. This outdated approach severely limited visibility, reduced lead flow, and made it difficult to compete effectively in an increasingly digital-first market.
The Solution
One of our digital squads designed and executed a full digital marketing strategy. This included search engine optimisation to improve organic rankings, paid advertising campaigns to drive targeted traffic, and digital PR to boost brand authority and visibility.
The Impact
- 125× increase in monthly website traffic
- Significant lead uplift from both organic and paid channels
- Improved competitiveness against larger national rental brand
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