Replacing Outdated Print Advertising with a Digital Marketing Strategy

The Problem

A local vehicle hire company relied heavily on traditional print advertising, including Yellow Pages, while competitors had already shifted their focus online. This outdated approach severely limited visibility, reduced lead flow, and made it difficult to compete effectively in an increasingly digital-first market.

The Solution

One of our digital squads designed and executed a full digital marketing strategy. This included search engine optimisation to improve organic rankings, paid advertising campaigns to drive targeted traffic, and digital PR to boost brand authority and visibility.

The Impact

  • 125× increase in monthly website traffic
  • Significant lead uplift from both organic and paid channels
  • Improved competitiveness against larger national rental brand

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Digital Presence & Visibility

Digital Presence & Visibility

The brand wasn’t clearly differentiated in a competitive tech leasing market.

Digital Presence & Visibility

The site spoke like a B2C brand, attracting the wrong audience and limiting B2B conversions.

Digital Presence & Visibility

The site ranked for zero high-intent leasing keywords in a competitive B2B market.

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