Growth Squads for Manufacturers & Industrial Engineering
We’ll build your order book.
High-value contracts, zero waste. Attract Tier-1 buyers, shorten long sales cycles, and scale your production facility with data-backed clarity.
No obligation. Personalised response for your business.
Your SME Growth Expert
Originally a qualified mechanical & production engineer, since 1999 Carl has been advising manufacturing businesses to bring boardroom clarity to their marketing, growth, and business development. As a Chartered Marketer and Senior Marketing Advisor, he has helped business owners refine strategy, strengthen sales pipelines, and unlock sustainable growth. Combining strategic marketing expertise with MBO, acquisition and scaling experience, he supports leadership teams to make confident, commercially sound decisions.
- Amazon #1 Bestselling Author – Marketing for Manufacturers
- Snr Marketing & Business Development Advisor
- HNC Qualified Mechanical & Production Engineer
- Delivered Multi-Million Pound Growth & Acquisition Outcomes
Practical insight from specialists and entrepreneur advisory council, in partnership with Champion Speakers & Peer Advisory
Scarlett Allen-Horton
Pete
Mark
Cheryl
Andy
Join us at our next Growth Squad Event
WHAT TO EXPECT
- Arrival & Hosted Networking
- Opening Message
- Industry Thought Leader Session
- Food, Drinks & Networking
Join Guest Speakers & Experts from your Industry
Request InviteWhat will Growth Squads do?
With over two decades of working alongside ambitious entrepreneurs, we’ve engineered a pioneering growth system built for today’s market. Discover what sustainable growth really takes - and how our four-layered framework turns strategy into traction.
Visibility
Think of your marketing like a supply chain-you need the raw interest (Push) and the refined demand (Pull). Technical SEO and Google Search for specific capabilities (e.g., "CNC Machining services" or "ISO 9001 Fabricator") to catch buyers already searching.
Targeted LinkedIn campaigns and industry-specific digital trade shows that reach Operations Directors before they even issue an RFP.
Trust
In manufacturing, trust is built on tolerances and lead times. Prospects don’t buy on price; they buy on reliability and capability.
We build that belief through technical case studies, facility tours, ISO certification showcases, and measuring "Total Cost of Ownership" rather than just unit price.
Convert
Technical buyers research at 2 AM. If they can’t find a spec sheet or request a quote immediately, you lose them to a competitor.
Our industrial chatbots act as your 24/7 technical sales desk—qualifying leads by industry, volume, and material requirements, dropping "ready-to-quote" RFQs straight into your CRM while your team is on the factory floor.
Optimise
Scaling a manufacturing plant requires visibility into the "Dark Funnel."
We track the journey from the first download of a white paper to the final signed contract. We identify which channels attract Tier-1 OEMs vs. low-margin small orders, allowing you to focus your capacity on the most profitable runs.
Growth Squad Pledge
After working with hundreds of clients we understand what it takes to be successful. We will focus on our end but we will need a commitment from your end also.
We are currently only accepting applications who can commit to the following:
Respond Promptly
Follow up with all new enquiries within four hours to keep momentum and maximise conversions.
Maintain Your Funnel
Keep your lead tracker updated weekly so we can optimise performance and ensure nothing is missed.
Convert Consistently
Maintain a conversion rate between 3–6% — we’ll drive qualified leads, you turn them into patients.
Hear from the Business Heroes We Work With
Callum Billingham – Managing Director
Chris Jolly - Managing Director
Frequently Asked Questions
Running a manufacturing or engineering business is complex enough – marketing shouldn’t add more stress. Here are the most common questions we hear from business owners like you before switching to Growth Squads.
How quickly will I see more enquiries or leads?
Most businesses see a bump in visibility and early enquiries within the first 30 days. For larger projects or longer sales cycles, lead consistency typically builds up within 6–12 weeks. You’ll see progress clearly tracked from day one.
Can this help me stand out from bigger competitors?
Yes – we improve how your business shows up in the places your customers are actually searching, and build trust signals that show you're reliable, responsive and proven. That way, you’re not just competing on price – you're chosen for capability.
What if I don’t have time to manage all this?
You don’t need to. We handle setup, optimisation and ongoing support so you can stay focused on running your operations. Clear updates, no marketing faff.
Do I need a big marketing budget to start?
No. We recommend starting with a practical budget based on your business goals and industry. Once the system proves results, we help you scale responsibly – always with ROI in mind.
How do you make sure the leads are actually good?
We focus on attracting qualified buyers – whether that’s procurement teams, project managers or decision-makers. Our targeting filters out time-wasters and tyre-kickers, and we constantly refine to improve lead quality.
What if it doesn’t work for my type of business?
We’re honest about fit. If something’s not performing, we’ll show you what’s happening, why – and fix it. We work month to month with full transparency, not long contracts or empty promises.
The next step is to book a short screenshare where we’ll walk you through everything. Book a time that suits you below and we’ll take it from there.