Fixing Low Brand Authority with SEO, Digital PR and Trust Signal Optimisation
The Problem
Although the product was one of the few officially recognised solutions in its compliance category, users didn’t perceive it as a leading authority. Competitors dominated conversations in accounting forums, organic click-through rates were lower than expected, and the brand lacked the trust signals needed to reassure new users. Without stronger authority, it struggled to convert first-time visitors or build recognition in the wider accounting community.
The Solution
One of our digital squads combined on-site SEO improvements, targeted digital PR activity and a full trust-signal optimisation programme. This included surfacing HMRC recognition more prominently, strengthening authoritativeness on high-intent pages, securing placements and mentions across accounting communities, and building links from reputable industry sites. These combined efforts elevated the brand’s credibility while increasing visibility in spaces where accountants seek guidance.
The Impact
- Higher organic CTRs through stronger authority and clearer trust signals
- Improved reputation and visibility within accounting forums and communities
- Increased referral traffic from trusted industry sources
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