Boosting Low Local Search Rankings with Targeted SEO and Brand Campaigns

The Problem

A local vehicle hire company struggled to appear in local search results, making it harder to reach nearby, high-intent customers. This low search visibility limited brand awareness and made it difficult to compete with larger, national competitors that dominated the rankings.

The Solution

One of our digital squads executed a targeted local SEO strategy focused on location-specific keywords and optimised content. This was paired with an out-of-home brand campaign to increase local awareness and improve click-through from search results.

The Impact

Achieved top rankings for key regional hire terms
Increased local traffic and in-store visits
Improved visibility and competitiveness against national providers
Monthly traffic increased 125×, driving significant growth in both fleet size and turnover