Fixing Zero Search Visibility with a Full SEO and Content Strategy
The Problem
A lifting equipment supplier had no organic presence in search engines. With zero keyword rankings, the brand was effectively invisible to customers searching for products online. This lack of visibility meant no organic traffic, no search-led revenue, and complete reliance on offline or paid channels to generate demand.
The Solution
One of our digital squads delivered a comprehensive SEO strategy including technical optimisation, detailed content mapping, and targeted keyword optimisation across product and category pages. This ensured the site was technically sound, content-rich, and aligned with the search behaviour of industry buyers.
The Impact
- Ranked for 1,200+ targeted keywords
- Reached 4,000+ organic visitors per month
- Built sustainable, high-intent traffic without relying on ads
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Digital Presence & Visibility
The brand wasn’t clearly differentiated in a competitive tech leasing market.
The site spoke like a B2C brand, attracting the wrong audience and limiting B2B conversions.
The site ranked for zero high-intent leasing keywords in a competitive B2B market.
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