Project Case Studies

Supplier onboarding required heavy configuration, slowing down partnership growth.

The website lacked data-driven optimisation across key conversion pathways.

KYB checks were slow, manual and repetitive, delaying contracts and increasing legal risk.

Leadership had no real-time view of performance across clinics or departments.


The website had almost no search presence for key treatments, limiting patient reach.

Poor local search visibility limited reach against larger, national competitors.

A poor on-site experience and clunky search reduced product findability and conversions.

High ticket volumes and slow handling times overwhelmed support teams and hurt customer experience.
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Users had no guided flow from initial interest through to booking, causing lead loss.

Customers couldn’t navigate complex leasing options or vehicle combinations confidently.

Complexvariations made it difficult for customers to find the right product quickly.

Shift allocation required manual data gathering across skills, geography and availability.

Illiquid assets were costly to monetise, slow to onboard investors, and lacked secondary liquidity.

Employer-linked users saw generic portals, weakening trust and lowering engagement.

Manual quote creation required checking multiple systems and slowed down applications.

Availability was gathered via calls, texts and emails, causing delays and inconsistent data.

Product teams struggled with costly, inconsistent integrations across multiple blockchains.

Email campaigns weren’t landing—key customers still preferred offline communication.


Critical candidate information wasn’t searchable, slowing recruitment and planning.

An offline-only business struggled to reach customers when market conditions shifted.

The site ranked for zero high-intent leasing keywords in a competitive B2B market.

Manual handoffs between systems delayed fulfilment and increased error risk.

Lack of real-time visibility and communication slowed decision-making and coordination.

A generic brand failed to build credibility in a trust-heavy compliance market.

Executive reports were slow to produce, often outdated, and required heavy manual assembly.

Website content didn’t reflect services, locations, or FAQs that potential clients were searching for.
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Expanding into new markets required reworking systems and integrations each time.


An outdated, non-optimised website prevented the business from appearing in search or competing with larger firms.


Shift allocation relied on human memory, leading to inconsistent and inefficient deployment.

Traffic was increasing, but conversions weren’t keeping pace due to unclear user journeys.

Planners couldn’t see staff updates or cancellations in real time, causing delays and coverage issues.


Inconsistent deployments, high cloud costs and poor governance made scaling AI agents impossible.


Customers couldn’t get instant hire quotes or live pricing, causing high drop-off rates.


Disjointed spreadsheet rotas caused errors, duplication and heavy admin workload.

Web enquiries were isolated from onboarding systems, slowing recruitment and creating data gaps.
Manual onboarding and governance checks created delays and operational risk.

Users didn’t understand the compliance requirement or why the product was necessary.

The clinic didn’t appear for high-intent local searches despite having physical clinics.

Manually uploading leasing offers slowed operations and delayed pricing updates.

Customers couldn’t view finance options across lenders without manual intervention.

The site spoke like a B2C brand, attracting the wrong audience and limiting B2B conversions.

The old website wasn’t mobile-friendly and lacked the structure needed to convert visitors.

Remote assessments were unreliable due to poor-quality photos and inconsistent triage decisions.

The brand was tied to the founder, limiting scalability and future growth potential.

The brand was recognised locally but had no visibility or identity beyond its immediate market.

Users didn’t understand the new compliance category, making the product hard to find or pitch.

All users saw generic content, regardless of employer affiliation or deal eligibility.

Equipment issues were only discovered after failure, causing delays and costly downtime.

Payroll required pulling data from multiple systems, leading to slow and error-prone calculations.

Manual checks slowed quoting, reducing conversion speed and increasing admin workload.

Clinic experienced a low number of repeat visits and long-term customer engagement.


Lack of visual consistency limited customer confidence and market recognition.



Reliance on print ads left the business invisible in an increasingly digital market.

Staff wasted time searching across disconnected systems, leading to poor utilisation and inconsistent answers.

A desktop-only website created friction for mobile users, limiting engagement and conversions.

Leads from multiple marketing channels weren’t tracked centrally, slowing follow-up and hurting conversions.

The website generated only 350 monthly visits and relied heavily on offline advertising.

Clinical staff were burdened with admin tasks that pulled focus away from patient care.

The old website wasn’t commerce-ready, hard to update, and poor on mobile.

Single-agent responses broke down on complex, multi-domain queries, risking incorrect or contradictory guidance.

The brand had no keyword rankings, leaving it invisible to search-driven customers.

Users couldn’t easily configure or explore tailored product packages online.

Manual outreach didn’t scale, while templated blasts delivered poor engagement and compliance risk.

Siloed systems disrupted the sales-to-operations workflow and caused delays.

The website lacked a structured flow to move visitors from interest to booking.

The business had no infrastructure to support rapid franchise onboarding or operational consistency.

The brand wasn’t clearly differentiated in a competitive tech leasing market.

Inconsistent inventory across sites caused stockouts, overstocks and costly reconciliations.

The old website couldn’t integrate fleet or pricing systems, limiting digital functionality.



Lack of structured post-sale communication weakened customer relationships and renewals.

The brand lacked local presence and emotional connection with its audience.

Orders and stock data weren’t synchronised, causing overselling and manual reconciliation.

Users lacked awareness of compliance needs and confidence in software compatibility.

Manual contract review was slow, inconsistent, and prone to missed obligations and risks.

Multiple country-specific logistics systems created fragmented fulfilment workflows.

Lack of buyer focus and content left the brand invisible online and misaligned to customer needs.

Inconsistent branding between online and offline materials weakened customer trust and recognition.

Regulation-driven keyword trends were unstable, making search visibility unpredictable.

Manual job variations from the field took weeks to reach accounts, delaying billing.

The website couldn’t generate dynamic pricing for complex leasing bundles.

Manual tools and legacy processes couldn’t keep up with rapid business growth.

Even as an HMRC-recognised solution, the brand wasn’t perceived as a trusted authority.

Manual delivery updates slowed fulfilment and created inconsistent customer communication.


The website wasn’t designed to turn visitors into customers effectively.

Crypto-style wallets created too much friction for customers, limiting adoption and everyday use.

Traditional KYC required repeated document checks, causing high costs and abandonment.
Battle-Tested Approaches for Bold Goals
