Fixing Low-Engagement Outreach with AI-Led WhatsApp Campaigns

The Problem

Sales and retention teams needed a way to run personalised, high-volume outreach without relying on costly manual processes. Traditional email blasts produced low engagement, felt generic, and created regulatory risk due to weak consent tracking. Manual WhatsApp outreach was even harder to scale and inconsistent across reps. The organisation needed a compliant, human-feeling outreach workflow that could qualify leads, personalise messaging, and hand off seamlessly to sales when required.

The Solution

One of our digital squads deployed an AI-led outreach orchestration system built around the WhatsApp Business API. The solution introduced verified opt-in flows to strengthen consent posture, followed by LLM-powered message variants tailored to each individual’s history, preferences, and intent signals. The AI handled early-stage conversation, qualification questions, and sentiment detection, while clearly defined escalation rules ensured that high-value or complex enquiries were routed to human reps at the right moment.

Real-time monitoring identified opt-outs, tracked policy compliance, and ensured messages stayed within regulatory boundaries. A/B testing across creative, timing and cadence—combined with feedback loops from human reps—continuously improved targeting, tone, and conversion performance.

The Impact

3–5× higher response rates compared to legacy email blasts
20–35% uplift in conversions for targeted offers and renewals
~40% reduction in time per qualified lead as AI handled early qualification
Strengthened compliance through verified consent records and automated opt-out handling