Automating Fragmented Lead Capture to Improve Branch Follow-Up
The Problem
A nationwide aesthetics and hair restoration provider was receiving leads from paid ads, organic search, referrals, and other marketing channels. However, these leads were not tracked or managed centrally, creating inefficiencies, slower follow-up, and missed opportunities for conversion. Manual handling also made performance tracking across branches difficult and inconsistent.
The Solution
One of our digital squads developed a bespoke online lead management system that automated the integration, routing, and servicing of leads from all marketing sources. The system delivered leads in real time to the appropriate branch, ensuring no lead was missed and follow-up times were significantly reduced.
The Impact
- Centralised and automated lead flow from all channels
- Faster branch-level follow-up and improved response rates
- Increased conversion rate to 12%
- Clearer performance tracking and reporting across locations
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Running More Efficiently
Manual quote and renewal processes slowed sales and created operational bottlenecks.
Manual checks slowed quoting, reducing conversion speed and increasing admin workload.
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