Fixing Disconnected Employer Journeys with Dynamic Co-Branded Leasing Portals

The Problem

A growing vehicle leasing provider offers tailored vehicle leasing offers through employer relationships, but employer-linked users landed on a generic portal experience that didn’t reflect their organisation’s identity. This disconnect weakened trust, reduced the sense of exclusivity and limited employer-to-employee engagement. Without clear visual alignment to the employer’s brand, users were less likely to explore offers or feel confident that the benefits applied specifically to them. The business needed a way to personalise and brand the experience at scale without creating separate, manually maintained portals.

The Solution

One of our digital squads designed a dynamic co-branding system within the leasing portal that automatically adapts the interface to the user’s affiliated employer. Brand colours, logos, typography cues and messaging were pulled from a secure employer configuration layer, creating a seamless and familiar experience for employees. When users authenticated via employer links or access codes, the portal instantly transformed to match their organisation’s brand, giving them confidence they were viewing exclusive, employer-negotiated offers. This approach preserved a single underlying platform while enabling deep personalisation at scale.