Solving Manual, Inconsistent Lead Handling with a Custom Multi-Location Management Portal

The Problem

A global aesthetics and hair restoration provider needed a way to manage high volumes of leads from multiple marketing channels and distribute them efficiently to individual branches. The existing process was manual, inconsistent, and offered limited visibility across locations—slowing response times, increasing missed opportunities, and making performance tracking difficult.

The Solution

One of our digital squads developed a bespoke online lead management portal that automatically integrated and consolidated leads from all marketing channels. The system routed each lead to the relevant branch or consultant in real time, while also tracking service enquiries, packages suggested, and conversion outcomes. Designed with scalability in mind, the platform also included built-in training resources and operational knowledge to streamline onboarding for new franchises.

The Impact

Centralised and streamlined lead flow, eliminating delays and missed opportunities
Provided full transparency across all branches for performance monitoring
Supported rapid international expansion while maintaining consistent quality and operational standards