Shopisfy are a young and innovative direct to customer soft furnishings manufacturer based in Birmingham, United Kingdom. The SEO Birmingham aim was to provide their customers with the best range of home furniture and furnishings at fantastic prices. However, being reliant on the more expensive methods of Pay Per Click and Google Ads was proving to be difficult, causing their profits to deterioate.
Shopisfy came to Creative Ideaz for a solution that would help reduce their advertising expenditure as well as help to improve their return on investment. Our digital marketing consultants set about to devise a strategy that would guarantee them online success in the near future.
We began our SEO Birmingham marketing process by understanding the types of users that were coming to the website, as well as analysing the types of keywords these users were more likely to be searching for, helping to give us a better insight into what customers were a better target audience for our client. We implemented a new and improved organic marketing strategy, which since deployment, has seen the Shopisfy website climb steadily up its rankings, overtaking many of its competitors previously thought untouchable, giving a much better target audience higher visibility of the website.
Our SEO company Birmingham results for Shopisfy are two-fold – Firstly we managed to help our client reduce their reliance on the more expensive advertising methods of Pay Per Click and Adwords, whilst at the same time refocusing their marketing strategy on a more reliable organic rankings, resulting in a fantastic result for both Creative Ideaz and our client alike.
Shopisfy have since seen their footfall to the website increase dramatically – This higher visibility to their online store has led to a boost in sales, helping Shopisfy to achieve their overall aim of higher profits for the company in general.