Affinity4u Leasing
About the Brand
With thousands of cars to choose from, and over 700 registered organisations, Affinity4u is the UK’s premier B2B vehicle leasing discount provider.
This members-only business has been offering fantastic car leasing deals for 15 years and offers monthly membership options to suit all budgets. Free to join, and with no volume commitment, it’s little wonder Affinity4u has such an impressive list of clientele to its name. Employees of organisations including Royal Mail, the British police force, and the British Armed Forces all enjoy the perks that this company provides.
Affinity4u ensures customers have access to the best car leasing deals, with minimal administration involved. What’s more, it’s not just members that enjoy great offers – there are benefits for members’ friends and family too. From brand new cars to top-quality used cars, there are vehicles to suit everyone at Affinity4u.
The Problem
When we started working with Affinity4u, their operations weren’t working hard enough for them. Processes such as listing leasing offers were heavily manual, and there was no way of showcasing large model variations in a simple and intuitive way. The company also needed a tool to effectively manage customer enquiries.
Furthermore, when employers of large-scale companies browsed vehicle offers at Affinity4u, the web design did not make them feel like they were browsing a service that was provided through their employer. This meant the relationship and connection with the brand was confusing, and ultimately suffered.
The brand also needed to be able to offer vehicle leasing deals quickly and easily via its website. Instead, many users found they had to phone the company directly in order to get an accurate quote on a vehicle model of their choice.
Our Solutions
What Affinity4u needed was a bespoke vehicle leasing platform with gated access. We created seamless integration into internal portals which provided additional uptake of service, an improved user experience, and a co-branded interface that meant customers felt like they were connected to the service.
To address the issues surrounding navigating to particular vehicle makes and models, we developed an advanced filtering solution with upgrade system. This means that customers are now only shown vehicle combinations that are possible, and allows them to remove and show options if selected. By doing this, finance companies can now give finance figures for relevant models.
With regards to managing customer enquiries to Affinity4u, we created a CRM which is completely scalable and able to handle millions of visitors every month.
Bespoke Leasing system to see relevant offers from multiple financers in real time
Lastly, to enable Affinity4u to offer leasing deals, we created web services that allowed for calculating flexible finance offerings including PCP, PCH, and BCH. As a result, customers now see all the relevant offers from multiple financers in real time. The credit score needed to pass is also indicated.
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