It was clear that Covid was the catalyst for change that UK Lifting store needed and we were more than thrilled to become a part of this change. We expertly designed a new website that helped users find the products they needed quickly and efficiently and re-branded the company to not only help them recover losses but also reintroduce them to the world and to brand new clients as an esteemed and professional lifting goods supplier.
We also launched UK Lifting Store’s new e-commerce site on the Shopify platform, ensuring the company could easily manage its inventory, process orders, and reach its target audience.
To identify the needs of the users who were looking for products on the UK Lifting Store website, we created customer journey maps and personas. Our SEO strategy identified that customers weren’t using social media to find products – but were instead searching on Google. This led us to focus on our SEO, helping users eliminate time-consuming searches for certain products by ensuring page rankings for UK Lifting Store’s products.
We also focused on PPC, allowing the precise targeting of the brand’s specific audience, limiting wasted impressions and increasing conversions. Initially, we spent more on ads, but within six months, we managed to break even with SEO.