YouTube SEO: Why you need it!

Thursday, March 28, 2019
Posted By
Blog by Lucy
Lucy Benson
SEO for YouTube

You Should Be Optimising YouTube Videos for SEO


Video as a strategy is powerful. It has not only transformed how consumers shop, it has ultimately changed the way prospects are converted into customers.

It is said that YouTube is the second biggest search engine in the world, so by optimising your videos to rank in Google, it also does in YouTube – Bringing additional traffic that would have been missed!

After planning the creation of video content, don’t upload it without considering optimising YouTube videos for SEO purposes. Search Engine Optimisation is a common term used when helping to rank websites for related keywords your audience is searching for.

Some people either forget about doing this for YouTube, aren’t aware of the benefits, or are just doing it wrong.

Here, Creative Ideaz will give you our insight into how to increase SEO on your YouTube Channel – It’s so simple.

Why you should invest in videos

Over 1.9 Billion logged-in users visit YouTube each month and everyday people watch over a billion hours of video and generate billions of views. Check out here

YouTube SEO Tips

How can we make your video as accessible and easy to find so it stands out from the crowd?

Build your keyword list

We believe it is good practise to target multiple long-tail keywords: more specific, longer search terms. By merging keyword phrases together for a video title for example, your video will bring in more traffic by being ranked from multiple terms on one video.

Tag your video and channel with popular keyword categories

Tags let viewers know what your video is about. Not just your viewers, but also YouTube. By tagging relevant keywords they both understand the content and context of your video. Brainstorm the tags you should include, whether that’s brand-specific tags or new keywords you’ve found.

Input subtitles & closed captions

To help by default, YouTube will automatically transcribe your video audio into captioning. However, sometimes it is often inaccurate. We believe including a video transcript ourselves is crucial if keywords that were mentioned can be missed.

Add related keywords into your video title and description

As a major driver of views, the title of your video should be short and sweet and include keywords. Drawing people in with a compelling reason to watch is key and importantly, be honest, nobody likes a ‘click-bait’ video when the content isn’t what they expected.

Add a custom eye-catching thumbnail image for your video

An aesthetically pleasing image, which is in focus, high-resolution and well-framed giving the user a visual teaser is the perfect opportunity. Thumbnails act like a billboard to help viewers decide to watch your videos, and done in the right way, it will!

Add End Screens to increase your YouTube channel's engagement

Ever finished watching a video and a screen plays directing you to either subscribe to their channel, or suggests another video of theirs to watch? These influence the user to engage further. After all they must be dedicated so make sure that a call to action is there.

Is a YouTube SEO Tool Useful?

Yes - if you want your audience to find you.

SEO for your YouTube videos

Ahrefs Keyword Explorer and Canva are good examples of tools you can use when optimising YouTube Videos for SEO.  

No matter what YouTube keyword research tool for video SEO you use, any successful channel begins with quality content. It will be a waste of time bringing viewers to your optimised videos when they aren’t interesting to watch.

If you are struggling to understand and want some guidance, we offer YouTube video SEO services in Birmingham and around the UK. We can help monitor your channels rankings, see what keywords you’re already ranked for and find new ones.

Creative Ideaz, digital marketing agency in Birmingham, provide many different workshops to help your business thrive online. Including a YouTube SEO course where we will review, plan and implement the best SEO tags YouTube.

Here’s how we did it for AL Aesthetics

Our on-going SEO client AL Aesthetics soars high in the surgical industry. However, their YouTube videos weren’t getting the recognition they deserved, as a recognisable figure for aesthetic procedures.  

In the last 4 months the views on this video have already touched over 140,000.

Wow. Think of how many of users who viewed the video converted into customers; simply because the video was optimised for what they searched for.

And yours can too.  

Contact our friendly team today on 0121 468 0829 or email us at contact@creativeideaz, to get your YouTube videos optimised for SEO with Creative Ideaz.

Post Update: Monday, 21 November 2022

In 2022, there have been some major changes to YouTube SEO. One of the biggest trends is the shift towards personalisation and recommendations. This means that content creators need to consider their audience and what kind of videos they are likely to search for and watch instead of focusing solely on optimising video metadata and titles for keywords.

Another important trend is the growing importance of viewer engagement. In the past, YouTube SEO mainly focused on factors such as the number of views and subscriber numbers. However, in 2022, content creators also need to focus on metrics like watch time, comments, and shares. This is because Google now places more weight on these signals when ranking videos in search results.

Finally, there has been a shift towards optimising videos for voice searches. This means that videos must be designed to cater to the needs of users who are using voice search by including relevant keywords and long-tail phrases in their titles and descriptions, as well as using plain language that is easy to understand.

Overall, in order to succeed on YouTube in 2022, content creators must be aware of the latest trends and changes and adapt their strategies accordingly. Whether you are just starting out or have been creating videos for years, it is essential to keep up with the ever-changing landscape of YouTube SEO.

Thursday, 16 July 2020

What new updates are there for YouTube SEO in 2020? YouTube and video content is always on the grow, this is because what can be said and explained in a five-minute video can end up being a page or more of text.  

Although keywords are a huge factor into ensuring that you are found by the right people when they are searching but with YouTube’s algorithm they are now pushing that and if you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword is very low.

If you’re stuck or unsure on what keywords or phrases, YouTube suggest works similar to the way Google suggest, as you can start typing in a keyword and see what some popular phrases and search terms are.  

For more help on ensuring that your YouTube SEO is getting you the views you deserve contact us today.

Lucy Benson

SEO Executive @ Creative Ideaz