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Rise of the Digital Assistants Mid-2015 saw the rise of digital assistants, with Siri peaking over 1 billion requests every week, as stated in an announcement made by Craig Federighi, Apple’s Senior VP. Slate also reported the gradually increasing use of A.I. assistants for almost every imaginable task – be it ordering a shirt, purchasing grocery, scheduling an appointment, paying bills or coordinating conferences. Traditional vs Refined SEO The traditional models of SEO are search engines like Google, Bing and Yahoo along with others like Indeed, YouTube and Yelp. The motive behind search optimisation has been to design search engines to respond to every search-query. Digital assistants, on the other hand, have emerged as personal elves who assist user in every region of daily life. For this reason, the search engine optimisation strategy of any enterprise would have to take notice and strongly plan their development and marketing strategy around digital assistantship.


Syncing with Digital Assistants: Shift in Marketing Strategy Leading SEO strategists endorse that enterprises should ensure that their business information is easily accessible in order to expand their marketing to the digital assistantship era. The traditional marketing method of attempting to attract users to a specific site would have to be replaced with the practice of allowing product/service information to be approachable by digital assistants like Siri, Cortana and Alexa. What would be the next step in utilising A.I. for business marketing? To design digital assistants specifically for the business. Digital Assistant for ‘Your’ Enterprise By taking in their likes and dislikes, and catering to their needs, digital assistants have become almost like companions to their customers. As they become part of our daily virtual lives, the character of search engines will also change to sync with the models of digital assistants. Communicating with the customers will hugely depend on quality of your digital assistants and the way in which your information is available to them. How do you make sure that the digital assistant is ready to harmonise with the technological developments that will ensue? The extent to which your digital assistant adapts to the tech-innovations will depend upon the platform on which you build the digital assistant. The platform must be multi-lingual and be applicable across devices with high scalability. The most significant element of a digital assistant is the ease of use. While complex programming lurks in the backdrop, the digital assistant itself must have a strong humane side. This would set it apart from the static search engines. A new form of search engine will open up which will be situated within the user’s life and not a user-independent feature of the business. Who do Digital Assistants rely on? When digital assistants were developed, their source of information was limited to search engines like Bing or Google. However, as they develop with more and more complex computations, it is most probable that digital assistants will not rely on any single search engine. Moreover, maybe search engines would become only one of the many sources of information they will depend on. That such development would take place is signalled through news on Applebot that points to the possibility of Siri having an independent crawler and individual search functions. The relation between artificial intelligence and search function is deeper. It is through the complex matrix of search engines that artificial intelligence learns and develops. The world-wide-web is crawled through and indexed using algorithms, depending on the content of website, and which search terms would trigger their display on search engines. Google’s knowledge graph is one instance of how indexing and algorithms work. As stronger heuristic systems are developed, the means of searching for information will also become efficient and quicker. Challenges in Development of Digital Assistants The major challenges while developing a digital assistant specific to your product/service are:
  • Prolonged development period;
  • Gradually increasing costs; and
  • Complicated computation languages.
Tips While Optimising for Digital Assistants When you are optimising your SEO for digital assistants, keep in mind the following tips:
  • Go through all your business listings and ensure that they have correct information. Check contact data – phone numbers, address, fax and mail addresses;
  • Keep track of all your social media channels. From a branding standpoint, certain social media channels (FB, Twitter, and Instagram) are considered more significant than others. However, for digital assistants, every social media channel is a reflection of your enterprise. Ensure that all social media channels rightly put out data about your business;
  • Optimise all content on social media for mobile platforms. Remember that the search terms for mobile are different from those for desktop. For instance, when searching through the phone, users often include the city and ZIP code to the search query.
For information on SEO in the age of digital assistants, reach out to Creative Ideaz.

Link building, as we know it, is the process of linking external pages on a website as one of the many strategies for Search Engine Optimisation (SEO). Using this technique, search engines discover new web pages and help determine their ranking. Back in the 1990s, Google started to overpower the search engine market using links as ranking factors. Several ways of link building have come up over time and many have been discounted by search engines. For example, Google once recommended submitting particular websites to web directories which in return would provide you with links. This method was over exploited by SEOs, as a result of which, Google reduced the value of such links.

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Link building is not dead; but the techniques have undergone major changes

However, recent updates in the ranking sector have seen a shift of impact. It is speculated that the importance of link is being replaced with social signals such as tweets, shares and comments. Nonetheless, it is wrong to say that the impact of link has ended. Search engines have merely started giving more value to high quality links. Low quality guest posts have several common elements, as cited by Google, which include little or no social engagement, sites created primarily to promote guest posts and sell advertisements, extremely diverse content, barely any static pages, and so on. Earlier it was more of quantitative article marketing, while today the focus is more on getting essential guest posts featured on sites and blogs, which are necessary and more streamlined. It has been observed that if a link is acquired for a webpage in the world school way, Google is most likely to disregard it, and in some cases, may even penalise the website by using algorithm filters like Penguin and Panda. Early on, around the mid 90s, the technique was to earn links in order to channelize relevant traffic for a web page. This seems to be trending again. The concept of earning the required link with content instead of acquiring or buying a link has become prevalent in today’s competitive online world. To earn links it is important to generate quality content. Original content on your website, industry-specific blogging, and using keyword-rich content are some ways other websites will link to yours. Share your content via your social media platforms to spread the word and get people to link naturally to you. Link building may not be out of the league yet; however, the old ways of doing it are questionable, and may actually hurt your business. Talk to the experts at Creative Ideaz, who can give you the right advice on building links naturally and strengthening your business online. Call us at 0845 094 2153 or visit

AdWords remains the quintessential method to gain from targeted audience. However, merely having an AdSense account and posting ads is unlikely to do wonders. Follow these tips and tricks to get the best results out of your AdWords campaign.

Optimise the budget

Success is very often directly proportional to the amount of money invested in the AdWords campaign. As a rule of thumb, larger investments lead to better bids, and a wider spread. However, by following some smart strategies, smaller budget campaigns can get maximum bang for the buck. Budget and bid optimisation are not just about spending more; they are about spending smarter. The obvious aim in ad and keyword bids is to make the ad show within the first three ad placements available. Apart from increasing the amount of bid by a certain amount, add bid modifiers based on location and device. This strategy helps to win placements when users search on mobile devices, or when users are in a particular area, such as near your physical store. Likewise, to avoid wasting bid money, it is a smart strategy to use bid modifiers to decrease the bid amount in certain areas, far off from the store, or where the target audience doesn’t frequent. It pays to give serious consideration to local traffic. Google estimates that 50% of mobile users and 34% of tablets or desktop users are most likely to visit a store within a day of conducting a local search.

Organise things neatly

Dedicate a separate budget for each campaign, preferably categorised by geography. Google rewards relevant content. To leverage it, creating Adgroups, with tightly themed subjects helps. For example, create adgroups “men’s shoes”, “women shoes”, “children shoes”, and more, on the campaign “shoes”. This facilitates better targeting. Create multiple ads within the same adgroups, for Google to rotate ads. Assess spend on each individual adgroup, within each campaign, and get insights into which ads perform better over time. It is important to keep in mind that people who click on ads want specific results. For conversions, make sure the click leads to the specific product page. While call to action is important, the obvious ones, such as “Call Now”, or “Click Here” are now too clichéd, and Google has actually started to penalise advertisers who use these.

Analyse keywords

Analyse keywords to find out which ones are more successful in generating clicks and converting visitors into customers. Expand on keywords that deliver the strongest Return on Ad Spend (ROAS), keeping in mind that what works today may fail tomorrow. Do not forget to delete underperforming keywords to optimise the budget, and add keywords that drive irrelevant traffic to the negative keyword list.

Leverage Dynamic Remarketing

AdWords launched Dynamic Remarketing in September 2014, allowing advertisers to add dynamic content to text ads. This dynamic content can be price, inventory, countdown to a specific event, and so on. Make sure to upload a data feed of such relevant product information and set bids based on information contained within such a data feed. Google grabs the information it requires from the website, and feeds the information to target audience.

Leverage Shopping Campaigns

Shopping Campaigns, formerly known as Product Listing Ads (PLA), display the exact image of the product, and outperform text search ads. To enable this feature, include a good quality image with the data feed of product information.


Never underestimate the importance of testing. Testing is a regular process in any successful online marketing campaign. Give the campaign time to go viral. Cutting your losses before three months is generally considered acting in haste. We at Creative Ideaz offer comprehensive solutions to make your AdWords campaign a complete success. Get in touch with us at 0845 0942153.

Google updates come and go, but keywords continue to remain the essential factor related to search engine optimisation. Here are some ways to carry out efficient keyword research for your website. 1. Stay with the times Keyword best practices changes over time, especially with every Google algorithm update. Keep abreast with what constructs “good” keyword practice by referring to the latest Google communication, and best practice advice from peers. For instance, with voice based search now becoming popular, natural language keywords or phrases, as one would use in normal conversation, are becoming more important that different or misspelled variants of the same keyword phrases. 2. Think like a Customer The nature of keywords evolves over time, but the basic method of keyword research remains the same – make a list of the relevant topics related to your business or product. Think like a customer, as to what words or phrases he/she would type when searching for the product. Start with broad “topic buckets” and narrow down to specific keywords. If you are into selling books, you could think of a few topic buckets such as “children’s books”, “action thrillers”, “detective novels”, “travel guides”, “cookery books”, and more, and then think of specific keywords. For instance, when people want to buy “action thrillers”, consider what they would search. Keywords such as “top action thriller novel 2016”, “Ken Follet”, etc., come into the frame. Make sure you have a mix of head terms and long tail terms. 3. Google is Your Friend You needn’t rely on your creativity or business expertise alone to generate a list of relevant keywords. Google is your friend. Take a look at the related search terms that appear when plugging in a keyword. Factor in the related search suggestions Google makes at the bottom of the page. You could also use a host of keyword research tools, paid and free, available online. These tools unearth various relevant keywords and variants, ranked in popularity and other factors, when you enter a specific topic. Again, Google is your friend in identifying the best tools from an almost infinite choice. 4. Benchmark It is always a good idea to find out what competitors are up to. The difficult way is to search for random yet related keywords in an incognito browser, to see the positions where competitors stack up. The easy way is to rely on tools such as SEMrush that generate reports that reveal the top keywords for the domain you enter. Do keep in mind that you don’t have to include something just because your competitor is doing it. You could use the insights to either gain one-up on competition, or focus on keyword niches that your competitors have ignored. 5. Analysis Subject the list of generated keywords to an analysis as to what would work best. The idea is to get an idea on the visits, rank, search volumes, difficulty, historical performance, traffic estimates, and other insights, for every potential keyword on the list. There are several tools available in the market for this purpose. A mix of Google AdWords Keyword Planner and Google Trends work well, as does several other highly potent tools. 6. Evaluate The cardinal rule in SEO is that nothing is set in stone. It makes sense to repeat the exercise once in a while, preferably every quarter, to see where your existing keywords stack up, and whether there are any new keywords you should be applying. We at Creative Ideaz offer comprehensive SEO solutions, including identifying and applying the best keywords related to your business. Contact us at 0845 0942153.

The desktop space has witnessed an intense battle over the entrenched Windows OS and the upstart Linux. Linux versions such as Fedora, Mint, and Ubuntu have gained considerable popularity over the years, owing to its free distribution, and many intuitive capabilities not matched in Windows. The launch of Windows 10, however, threatened to derail Linux’s aspirations, and confirm Windows’s dominance in the desktop OS space. That Linux always had a perception of being complex and troublesome helped to solidify this thought. Windows 10, with its intuitive design, aesthetic user interface, and overall neatness, makes for a prettier version of Windows, compared to the earlier versions. However, there are several limitations under-the-hood, and there is no real reason why any Linux user would want to switch camps. 1. Confusing Interfaces Microsoft has messed up its interfaces. The company innovated with “Live Tiles,” which displays app data, instead of static image icons. This unfortunately has backfired, owing to the human mind’s traditional association of symbols with something. For instance, almost everyone associates a parking cone with VLC player. Displaying the image of a song instead only leads to waste of time figuring out what exactly is it, and hence loss of productivity for most users. Moreover, Microsoft has reverted to its traditional start menu in Windows 10, making live tiles sort of redundant. In contrast, Ubuntu sticks to traditional icons. It has done away with the obsolete start menu, and instead allows users to lock all favourite apps to the dock. 2. Privacy Windows 10 actually phones home to Microsoft by default! What makes matters worse is that there is no clear cut way to turn this data-siphoning and privacy violating feature off. It actually requires a third party solution to completely shut it off. In contrast, Linux respects user’s privacy. Ubuntu also sends search queries to Amazon, and the data transmitted includes SSN or password contained in a document. However, the difference is the availability of an easy way to opt out, by simply deselecting a single option from the privacy setting. 3. Security Windows has always been in high risk of malware attacks. Microsoft’s poor choices, such as ActiveX technologies, continue to place many users at risk. For instance, it is still possible in Windows 10 to install software without a password, or the user’s explicit permission. Ubuntu, in contrast is rock solid, and it requires social engineering and tricking the user into doing something foolish, to compromise and infiltrate the system. A case in point – very few Windows users can expect to work smoothly without anti-spyware and anti-malware apps, such as CCleaner. Such apps are not required in Ubuntu. 4. Consistency Windows 10, is in a way, a recovery from the disaster that was Windows 8. While Windows 10 mitigates the inconsistent environment on Windows 8, it is only playing catch-up, and even here not everything is fixed. While apps no longer run full-screen only, and run in the same environment as legacy programs, there is now a new “Settings” menu, in addition to the traditional “Control Panel”. It is not clear where users should go, to change something. The experience is vastly different in traditional apps and store apps, as well. Making changes to the default setting, such as changing Bing to Google, is cumbersome. Moreover, it still lacks in certain key features, such as SSH (Secure Socket Shell), and users have to download PuTTy. Removing the Windows 10 Education watermark from a genuine copy is even tougher, and requires downloading a third party editor from an external website, Ubuntu, in contrast, offers a single settings menu, with a cohesive and consistent interface. Users are rarely confused over jarring design principles. Windows 10 is makes for pretty viewing, and supports all the latest software and games. However, there is nothing Windows OS can do that Linux cannot do. Moreover, Linux does not get in the users’ way, while Windows 10 still does. Looking for seamless and secure computing experience? Creative Ideaz offers you comprehensive end-to-end solutions, including installation and maintenance of a whole range of Linux distributions. Get in touch with us, at 0845 0942153.

New waves of technological advances make earlier ones obsolete. The latest trend on the block is voice search, which has the potential to make conventional text based search obsolete. Google estimates 55% of teenagers and 41% of adults use voice search every day, and 56% of adults using voice search feel they are “tech savvy.” For the end user, voice search improves ease and convenience, and facilitates a more accurate search. Speaking is a lot easier than typing. From the marketer’s perspective, voice search has great implications for SEO. If optimisation for the mobile was the big thing in 2015, optimising for Siri, Cortana, Google Now, and other voice based applications is all set to become the prime focus in 2016. The challenge for marketers comes from the way people search. When typing in a search query, users tend to favour brevity. They tend to type in the shortest possible query, to get the desired results. Voice offers no such limitations. For instance, a user tying “best restaurants central London,” may say, “Which are the top five restaurants within two kilometres of Charing Cross”. Marketers hitherto focused on keywords to match what users typed in their query box. Keywords are not a big consideration in conversational voice search queries. Websites that focus on providing the real “who, what, when where, why and how” answers would outrank sites that focus exclusively on keywords. The challenge for marketers is multiplied by “Google answers,” which provide direct results on the search page. If a smartphone user can ask a question, and get the answer generated on the search page itself, why would they bother to search further down the list and enter another website? Google now provides direct answers on about 19.5% of total search engine queries, up from 4% in 2014-15. Google does so by searching for “authority” websites that offer direct answers to the query, in natural, free flowing language. The obvious solution for marketers is to optimise their websites for conversational search queries. Time honoured SEO practises such as keyword stuffing and writing for robots are now well and truly obsolete. The new mantra is natural language, or writing in a natural flow. Marketers should ideally:
  • Revamp their content, infusing it with natural voice, in a free flowing conversational style, and discard conventional SEO practises, such as keyword stuffing. The content writer should think like a user, and write like a user, not as an algorithm crunching machine!
  • Implement long-tail keywords to factor in natural flow conversations originating from voice search. They could still include specific terms commonly used by target market, but success depends on using keyword variations, or all possible ways users may “talk” when referring to the subject or topic.
  • Implement an FAQ strategy, offering specific and clear cut answers to the who, what, when where, why and how questions, making it easy for search engines to identify natural search answers.
  • Localise the content, and provide explicit information on the location address, working hours, and other specifics. A good proportion of voice searches are local in nature.
The “authority” of a website has always been crucial for SEO, and voice search makes it even more important. Voice searches have the potential to humanise an increasingly cold world wide web, and make things easy and seamless for the users. Web marketers have to step up, and cater to the new rules of the game, if they are to remain in business.

Search engines persistently collect information on the zillions of web pages and websites out there, to provide effective response to search queries. This arduous task of the “information collector” is often done by search engine spiders or crawlers. How does a Spider work? Spiders crawl over websites, reading through the content, hyperlinks, Meta tags (specially formatted keywords in web pages) to get easily sighted by crawlers, and the code. It then formulates a profile of the webpage for the search engine. Spider also collects added data from the hyperlinks on web pages. The Google Spider, called the Googlebot, is the most popular search engine Spider. Googlebot, works on an algorithm, which decides the sites to crawl, the frequency of the crawl and the number of pages to be indexed from each site. Googlebot accesses sites once in every few seconds. How to increase Google crawl rates? Website crawling is very important for SEOs in order to index vital web pages on Google and other search engines. Only indexed pages are included in Search Engine Result Pages (SERP). Here are few effective tips to enhance Google visibility of your website.


  • Constant Updates: Crawl rates are low for inert websites. So, update your web content regularly, as this will attract bots more frequently. Updates can be in the form of blogs or even videos or audio strips. Moreover, the content should be informative and valuable. Insert keywords wherever possible as this will help spiders to sieve and link your website to client searches.
  • Ditch Plagiarised Content Completely: Plagiarised content lowers Googlebot rates as it can easily detect copied information and can even get you a Google ban. Cross check web pages for duplicate content.
  • Opt for Good Servers: Upload your website on servers with fair uptime. Googlebots lower crawl rates on servers with high downtime and as such you will find your web pages are indexed lot slower.
  • Register Your Site with Popular Online Directories: Listing in online directories is a great way to get sighted by Googlebots. DMoz and Technorati are two most popular online directories. Dmoz, in fact, has higher trust levels with Google for the valuable listings it contains. Directories work best in enhancing web visibility.
  • Give Titles to Images: Having striking images on websites can indeed work up some magic. But it is important to label these images as Spiders can’t read them. Use alt-text to provide brief outlines for images used in web pages. This will help Googlebot to read your web pages better.
  • Hook Your Website to Social Media: Googlebots work faster with links. Create profiles for your website on social media or even link your websites to your existing profiles, as effective linking increases crawl rates. You can even interlink your old posts with your new ones between web pages.
We at Creative Ideaz can help you garner the cutting edge in digital marketing with our expert knowledge and best skills. Talk to our experts to know more or call our team at 0845 094 2153.

Cloud collaboration is the latest evolving method of business teamwork that enables employees to work simultaneously on related files, docs, projects and other data types from a central Cloud storage. Cloud collaboration is irrefutably the current rage among business enterprises, especially for small and mid-sized units. This is majorly due to its proven capability to bring together varied and dispersed business teams across the world, at real time, at the most affordable rates, thereby bringing down onsite deployment costs. As per a study conducted in 2014 by Intuit and Emergent Research, nearly 78% of business enterprises across the world would switch to cloud computing by 2020. Another study conducted by Software Advice reveals that business enterprises are slowly shifting base to web based applications for their project requirements. Cloud computing provides a host of services such as online data storage, computing payments and billables, and tracking project deadlines, among others. But despite the major advantages it offers, there are still hordes of small business units and start-ups yet to leverage its returns. Listed below are few effective reasons for small businesses to completely step in to the cloud bandwagon.

1. Adequately cost effective: One of the significant advantages of cloud based computing is that it considerably reduces costs as it embraces the pay-as-you-go pricing model. You need to pay only for the amount of cloud resources you have used in a month. Moreover, cloud collaboration significantly reduces IT costs that otherwise wipe away a lion’s share of the budget of small enterprises. Hardware and software upgrades are constantly provided by cloud services and its various related apps for a small fraction of the budget allotted for onsite deployment. You can also reduce the number of IT staff in your organisation as you will not require their services for constant upgrades and maintenance.

2. Effective team work: Cloud based computing allows team workers to effectively connect from different workstations and work simultaneously on the same doc or project. Team workers can make the required updates real-time and even exchange ideas and comments. Google Docs is the most basic of the collaborative tools available. The cloud tool allows live updates to the documents created and also lists out the changes done on the document apart from automatic saves and remote access from any place at any time. And it’s absolutely free. Basecamp, Nutcache and Huddle are few other collaborative tools that let you work with remote team members all the while tracking costs, deadlines and tasks.

3. Proficient scalability: One of the best advantages of cloud computing is the easy scalability and flexibility it offers at minimal cost. For small start-ups, it’s always the add-ons that often increase as the business grows. You can increase the number of users and the extra workload with considerable ease and finely blend it with the present resources. It is also possible to downsize the added resources as and when demand decreases.

Want to know more? Call the Creative Ideaz team at 0845 0942153. We are also your best resource for implementing powerful Digital Marketing Strategies.