Taking the idea of celebrity endorsement, influencer marketing is the modern-day content driven marketing campaign.
To be an “influencer”, you don’t have to be a celebrity, but in fact just someone who is capable of influencing a group of people and has the power to affect the purchasing decision of others.
People follow influencers online because they care about their opinion and would rather listen to that, in comparison to a certain brand. They trust the influencer, whether it's on TikTok, Instagram or YouTube, this person could have a huge impact on your brand if done right.
You need to work with an influencer who has built a keen, enthusiastic audience that relate to your product. There is no point in teaming up with a beauty influencer if you're trying to sell something that would appeal to "foodies".
What makes certain people influential is their large followings on the web and social media, and the niche they serve. Every single industry has influencers online, whether it's a fashion photographer on Instagram, or a marketing executive on LinkedIn.
It's essential to collaborate with the person who will successfully meet your goals.
Your goal might be to increase your brand awareness or to get more sales - whatever it may be, a successful influencer marketing campaign will produce results.
Influencer Marketing is also not about quick results; if you want fast results, this isn't the right marketing method for your business.
1. Define your goals
2. Understand WHY you are carrying out an influencer campaign
3. Define the target audience for your campaign, keeping your goal in mind.
4. Choose the best type of influencer for your brand
5. Make contact and provide a contract
If you require any help or advice on influencer marketing, the experts at Creative Ideaz are here to offer professional digital marketing guidance.
Blog update: Tuesday, 13 December 2022
Influencer marketing is growing rapidly in the UK and is changing how many businesses use social media for marketing themselves. UK business owners have recognised the power of social media influencers due to their ability to connect with a larger audience than ever before and create an effective online presence. According to Statista's report, in 2019, spending on influencer marketing in the UK grew by 48% compared to 2018 and was expected to reach £32 million in 2021.
In 2020, a survey from Ipsos found that 93% of UK marketers recognised the potential of using influencers for brand promotion, and 51% are actively utilising influencers for marketing activities. In addition, 75% of companies using influencer marketing reported it as influential in driving sales and lead generation. This shows how powerful influencer marketing can be when it comes to getting brands noticed and increasing sales.
Businesses are increasingly turning to micro-influencers for more targeted campaigns rather than well-known celebrities or industry leaders who may have high follower numbers but don't necessarily appeal directly to their target market. Micro-influencers typically have between 1,000-100,000 followers but are more focused within niche industries or communities, which allows them to generate more organic engagement with users through higher-quality content that appeals directly to their specific demographic.
It is also crucial for businesses to consider influencer authenticity when developing campaigns, as it helps ensure they find credible partnerships that connect authentically with their target audience. As such, many businesses have started integrating user-generated content into their social media channels so customers can see real people engaging with their products or services, which builds trust and credibility among potential customers.
Overall, influencer marketing has changed how businesses use social media for marketing purposes in the UK today, and its success does not show any signs of slowing down anytime soon. Businesses should take advantage of this powerful tool if they want a chance at success in the digital world. It offers an excellent opportunity for brands to reach a larger audience and increase sales while building trust with potential customers through organic customer relationships.