Why you should focus on LinkedIn more

Monday, October 4, 2021
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Blog by Lucy
Lucy Benson
Why should you use LinkedIn

Are you neglecting LinkedIn?

According to a recent study, only 10% of marketers say they're investing in LinkedIn. With so many decision-makers in one place, it's worth putting in more effort with this platform.

Why should you use LinkedIn

Build your personal brand

There is a huge opportunity to build your personal brand using your LinkedIn profile. You can become an industry leader on this platform. People will want to connect and follow you from a marketing expert to a recruitment whiz with the right content.

Being the home of your brand, adding content, engagement, and relationship-building activities will attract an audience.

A great networking tool

Whether you're looking for your next job or you want to make new friends in the same industry as you, LinkedIn is perfect for connecting with professionals. Also, it is a great way to build up a reputation for yourself from people who endorse your skills.

Effortless lead generation

It's easy to search, find, and connect with thousands of potential clients without burning a hole in your marketing budget.

If you set yourself some SMART goals and regularly post content, you may receive interest eventually. If you put in more effort and plan monthly campaigns, LinkedIn will produce those quality leads your business needs.

Useful for research

Suppose you need to research local competitors ready for your next project meeting or look into the person conducting an upcoming interview. In that case, LinkedIn is great for investigating companies, interviewers, recruiters, and hiring managers.

Tips for building a successful business page on LinkedIn:

  1. Identify your goals
  2. Complete your company profile
  3. SEO your business page
  4. Plan and share relevant content
  5. Share other industry experts content
  6. Grow your network
  7. Always measure your results every month
  8. Based on analytics, plan the following month
Final Thoughts

One of the best professional marketing channels that will help grow your business is LinkedIn. Your business needs to be on LinkedIn, and you need to be making the most of the free and paid opportunities it offers.

Hopefully, these tips will help you devise a social media marketing plan for your business. If you need any advice on social media marketing, please don't hesitate to contact the experts at Creative Ideaz.

Lucy Benson

SEO Executive @ Creative Ideaz