You Should Be Optimising YouTube Videos for SEO
Video as a strategy is powerful. It has not only transformed how consumers shop, it has ultimately changed the way prospects are converted into customers.
It is said that YouTube is the second biggest search engine in the world, so by optimising your videos to rank in Google, it also does in YouTube – Bringing additional traffic that would have been missed!
After planning the creation of video content, don’t upload it without considering optimising YouTube videos for SEO purposes. Search Engine Optimisation is a common term used when helping to rank websites for related keywords your audience is searching for.
Some people either forget about doing this for YouTube, aren’t aware of the benefits, or are just doing it wrong.
Here, Creative Ideaz will give you our insight into how to increase SEO on your YouTube Channel – It’s so simple.
YouTube SEO Tips
How can we make your video as accessible and easy to find so it stands out from the crowd?
Build your keyword list
We believe it is good practise to target multiple long-tail keywords: more specific, longer search terms. By merging keyword phrases together for a video title for example, your video will bring in more traffic by being ranked from multiple terms on one video.
Add related keywords into your video title and description
As a major driver of views, the title of your video should be short and sweet and include keywords. Drawing people in with a compelling reason to watch is key and importantly, be honest, nobody likes a ‘click-bait’ video when the content isn’t what they expected.
Tag your video and channel with popular keyword categories
Tags let viewers know what your video is about. Not just your viewers, but also YouTube. By tagging relevant keywords they both understand the content and context of your video. Brainstorm the tags you should include, whether that’s brand-specific tags or new keywords you’ve found.
Add a custom eye-catching thumbnail image for your video
An aesthetically pleasing image, which is in focus, high-resolution and well-framed giving the user a visual teaser is the perfect opportunity. Thumbnails act like a billboard to help viewers decide to watch your videos, and done in the right way, it will!
Input subtitles & closed captions
To help by default, YouTube will automatically transcribe your video audio into captioning. However, sometimes it is often inaccurate. We believe including a video transcript ourselves is crucial if keywords that were mentioned can be missed.
Add End Screens to increase your YouTube channel's engagement
Ever finished watching a video and a screen plays directing you to either subscribe to their channel, or suggests another video of theirs to watch? These influence the user to engage further. After all they must be dedicated so make sure that a call to action is there.
Is a YouTube SEO Tool Useful?
Yes - if you want your audience to find you.
Ahrefs Keyword Explorer and Canva are good examples of tools you can use when optimising YouTube Videos for SEO.
No matter what YouTube keyword research tool for video SEO you use, any successful channel begins with quality content. It will be a waste of time bringing viewers to your optimised videos when they aren’t interesting to watch.
If you are struggling to understand and want some guidance, we offer YouTube video SEO services in Birmingham and around the UK. We can help monitor your channels rankings, see what keywords you’re already ranked for and find new ones.
Creative Ideaz, digital marketing agency in Birmingham, provide many different workshops to help your business thrive online. Including a YouTube SEO course where we will review, plan and implement the best SEO tags YouTube.
Here’s how we did it for AL Aesthetics
Our on-going SEO client AL Aesthetics soars high in the surgical industry. However, their YouTube videos weren’t getting the recognition they deserved, as a recognisable figure for aesthetic procedures.
In the last 4 months the views on this video have already touched over 140,000.
Wow. Think of how many of users who viewed the video converted into customers; simply because the video was optimised for what they searched for.