In 2025, Google is continuing to reshape how we interact with search results. The introduction of AI overviews (previously known as SGE (Search Generative Experience) is a prime example of how AI is transforming the SEO landscape.
For business owners, marketing managers, and SEO professionals, this change has a significant impact on your search visibility and SEO strategy. In this blog, we’ll break down what exactly AI overviews are and how they can affect your website’s performance in Google search results.
What are AI Overviews & How Has Google Introduced Them?
In 2025, Google rebranded its Search Generative Experience (SGE) to AI Overviews, marking a shift toward more AI-driven search experiences. But what exactly does that mean for you and your business?
AI Overviews are essentially AI-generated summaries that appear directly in Google’s Search Engine Results Pages (SERPs). These overviews pull together content from multiple sources to provide users with quick, easily digestible answers - before they even click a link. So, instead of navigating to multiple websites, users can get a tidy summary in the search results itself.
Where do they appear?
You’ll see these overviews popping up at the top of Google’s search results or in the featured snippets area.
Why are they important?
With users demanding fast answers, Google has adapted by offering AI-powered search experiences. This means your content must be more compelling and authoritative than ever to stand out in the age of instant answers.
Google’s push towards AI integration is changing the way search results look. Instead of browsing through a variety of links, users can get what they need without even leaving the search results page.
How Do AI Overviews Impact SEO?
Ai overviews are shaking up SEO in ways we haven’t seen before, and here’s how:
Reduced Clicks = reduced organic traffic:
With answers served directly in search results, users may skip clicking altogether. And with fewer clicks, your organic traffic may take a hit.
High-quality, authoritative content is king:
To land in an AI overview, your content needs to be top-notch. AI loves authoritative sources - so, if you want to be featured, your content needs to prove its worth.
Displacement of traditional rankings:
Traditional ranking positions may be displaced as AI-generated summaries take the spotlight. This forces SEO experts to rethink how they measure success and optimise for Google’s new priorities.
How to Optimise Your Content to Appear in AI Overviews
The good news is you can easily optimise your content to increase your chances of appearing in AI overviews. Here are a few best practices to follow:
Answer intent-driven queries:
Make sure your content directly addresses the questions users are asking. If Google’s AI can quickly extract relevant information from your page, you’re in a better position to be featured.
Use structured data:
Leverage question/answer formats and headers to guide AI’s understanding of your content. Structured content is easier for AI to process and summarise, so make it easy for Google to pull out key points.
Build authority:
Cite credible sources, include expert commentary, and provide original insights. Google’s AI values authoritative content, so become a trusted voice in your industry.
Avoid fluff:
Keep your content concise, trustworthy, and value-focused. AI overviews prefer content that’s straight to the point and genuinely helpful with no unnecessary filler.
How Can Creative Ideaz Help?
We know just how important it is to stay ahead of Google’s ever-evolving algorithms. With AI overviews drastically reshaping SEO, we can help you adapt your content strategy to align with Google’s latest shift. Whether it’s optimising for AI search, building authority, or getting your content featured in precious overviews, we’ve got the expertise to help you thrive in this AI-driven search world.
Ready to future-proof your SEO strategy? Book your free SEO consultation with Creative Ideaz today – let's talk!
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